{"id":6760,"date":"2022-01-22T17:57:53","date_gmt":"2022-01-22T16:57:53","guid":{"rendered":"https:\/\/better-hotel.com\/?p=6760"},"modified":"2022-01-24T14:15:03","modified_gmt":"2022-01-24T13:15:03","slug":"pecujete-dostatecne-o-stalou-klientelu-3-jednoduche-tipy-jak-zacit-budovat-vip-segment","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/en\/blog\/pecujete-dostatecne-o-stalou-klientelu-3-jednoduche-tipy-jak-zacit-budovat-vip-segment\/","title":{"rendered":"Pe\u010dujete dostate\u010dn\u011b o st\u00e1lou klientelu? 3 jednoduch\u00e9 tipy, jak za\u010d\u00edt budovat VIP segment."},"content":{"rendered":"
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B\u011bhem ned\u00e1vn\u00e9 sch\u016fzky s\u00a0jedn\u00edm z\u00a0m\u00fdch klient\u016f jsme se dostali na t\u00e9ma p\u00e9\u010de
o spokojen\u00e9 a pravideln\u011b se vracej\u00edc\u00ed hosty. Odpov\u011b\u010f pana \u0159editele kr\u00e1sn\u011b definovala n\u00e1zor mnoha hoteli\u00e9r\u016f: \u201eJ\u00e1 spol\u00e9h\u00e1m na to, \u017ee kdy\u017e u\u017e n\u00e1s znaj\u00ed a jsou spokojeni, tak se ozvou sami.<\/em>\u201c Ano, m\u011bl v\u00edcem\u00e9n\u011b pravdu. Hotel m\u00e1 pravideln\u011b
se vracej\u00edc\u00ed klientelu, ale spokojen\u00fdch host\u016f odj\u00ed\u017ed\u00ed t\u00fddn\u011b mnohem v\u00edce. Nicm\u00e9n\u011b v\u011bt\u0161ina z\u00a0nich se u\u017e s\u00a0nejv\u011bt\u0161\u00ed pravd\u011bpodobnost\u00ed nevr\u00e1t\u00ed i p\u0159esto, \u017ee by mohla\u2026
A p\u0159itom sta\u010d\u00ed tak m\u00e1lo.<\/p>

V\u0161ude kolem sebe vid\u00edme kampan\u011b na z\u00edsk\u00e1v\u00e1n\u00ed nov\u00fdch host\u016f, obchodn\u00ed odd\u011blen\u00ed vym\u00fd\u0161lej\u00ed pomysln\u00e1 l\u00e1kadla s\u00a0c\u00edlem zaujmout ty, kte\u0159\u00ed jejich ubytovac\u00ed za\u0159\u00edzen\u00ed je\u0161t\u011b neznaj\u00ed. N\u011bkdo jde cestou skute\u010dn\u011b v\u00fdhodn\u00fdch slev, jin\u00ed vyu\u017e\u00edvaj\u00ed \u201ezv\u00fdhodn\u011bn\u00fdch\u201c program\u016f rezerva\u010dn\u00edch port\u00e1l\u016f v\u00fdm\u011bnou za nav\u00fd\u0161en\u00ed provize. PPC kampan\u011b jedou naplno, remarketing na soci\u00e1ln\u00edch s\u00edt\u00edch jak by smet. Ale ti nejd\u016fle\u017eit\u011bj\u0161\u00ed z\u016fst\u00e1vaj\u00ed stranou. Spokojen\u00ed host\u00e9, kte\u0159\u00ed u v\u00e1s ji\u017e byli ubytovan\u00ed, a tud\u00ed\u017e v\u00e1s m\u011bli mo\u017enost poznat osobn\u011b.<\/p>

Realitou v\u0161ak je, \u017ee budov\u00e1n\u00ed vlastn\u00ed komunity spokojen\u00fdch host\u016f z\u016fst\u00e1v\u00e1 v\u00a0mnoha ubytovac\u00edch za\u0159\u00edzen\u00edch stranou. Ruku na srdce, je to zkr\u00e1tka pr\u00e1ce nav\u00edc, na kterou se n\u00e1m nedost\u00e1v\u00e1 \u010dasu a mnohdy ani p\u0159edstavy o tom, kde v\u016fbec za\u010d\u00edt.<\/p>

Pokud m\u00e1te \u0161ikovn\u00fd hotelov\u00fd syst\u00e9m, m\u016f\u017eete za\u010d\u00edt ze dne na den a postupn\u011b zapojovat cel\u00fd t\u00fdm. Jsem si jist\u00e1, \u017ee pokud na to p\u016fjdete poctiv\u011b, v\u00fdsledky na sebe nenechaj\u00ed dlouho \u010dekat. A\u0165 chcete \u010di nechcete, strategick\u00e1 p\u00e9\u010de o pravideln\u011b
se vracej\u00edc\u00ed hosty stoj\u00ed ve fin\u00e1le mnohem m\u00e9n\u011b ne\u017e z\u00edsk\u00e1v\u00e1n\u00ed st\u00e1le nov\u00fdch host\u016f.
Nav\u00edc bychom si m\u011bli uv\u011bdomit, \u017ee host, kter\u00fd p\u0159ijel ji\u017e po\u0161est\u00e9, si zkr\u00e1tka zv\u00fd\u0161enou pozornost a p\u00e9\u010di zaslou\u017e\u00ed.

<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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O\u0161t\u00edtkujte si sv\u00e9 hosty<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nejd\u016fle\u017eit\u011bj\u0161\u00ed je v\u011bd\u011bt, kdo je v\u016fbec pomysln\u00fdm VIP hostem. V\u00a0r\u00e1mci kontaktn\u00edch skupin si vytvo\u0159te \u0161t\u00edtek s\u00a0n\u00e1zvem nap\u0159. VIP host<\/i> nebo st\u00e1l\u00fd host <\/i>a u konkr\u00e9tn\u00edch kontakt\u016f v r\u00e1mci datab\u00e1ze p\u0159id\u011blte. V\u00fdvoj\u00e1\u0159i Better Hotelu v tomto sm\u011bru nenechali nic n\u00e1hod\u011b. Nejen\u017ee budou v\u0161ichni zam\u011bstnanci v\u011bd\u011bt, kter\u00fd host do t\u00e9to skupiny pat\u0159\u00ed, ale tak\u00e9 m\u016f\u017eete newslettery c\u00edlit pouze na tuto skupinu host\u016f.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Informace jsou pro \u00fasp\u011bch z\u00e1sadn\u00ed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Abyste v\u00a0hostovi dok\u00e1zali vzbudit nad\u0161en\u00ed a pocit d\u016fle\u017eitosti, mus\u00edte ho l\u00e9pe poznat. P\u0159ipisovat do pozn\u00e1mek ke kontaktu bli\u017e\u0161\u00ed informace o jeho preferenc\u00edch a z\u00e1jmech je ot\u00e1zkou maxim\u00e1ln\u011b n\u011bkolika minut. Pokud k v\u00e1m pan Posp\u00ed\u0161il jezd\u00ed ji\u017e t\u0159et\u00edm rokem oslavit v\u00fdro\u010d\u00ed svatby s\u00a0man\u017eelkou, za\u0161lete mu v\u00a0pr\u016fb\u011bhu \u00fanora nab\u00eddku nov\u00fdch SPA procedur s\u00a0mo\u017enost\u00ed v\u010dasn\u00e9 rezervace. V\u011b\u0159te mi, pan Posp\u00ed\u0161il bude nad\u0161en a velmi r\u00e1d se t\u00edmto osobn\u00edm p\u0159\u00edstupem z\u00a0va\u0161\u00ed strany bude chlubit d\u00e1le.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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P\u0159ipom\u00ednejte se d\u00edky newsletter\u016fm<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Budujte si komunitu spokojen\u00fdch a pravideln\u011b se vracej\u00edc\u00edch host\u016f d\u00edky newsletter\u016fm. V dne\u0161n\u00ed dob\u011b se jedn\u00e1 snad o nejjednodu\u0161\u0161\u00ed zp\u016fsob, jak se p\u0159ipomenout. Pr\u00e1v\u011b mo\u017enost odes\u00edl\u00e1n\u00ed newsletter\u016f p\u0159\u00edmo z hotelov\u00e9ho syst\u00e9mu Better Hotel je v\u00fdznamn\u00fdm zjednodu\u0161en\u00edm pr\u00e1ce.
Nic ale nep\u0159eh\u00e1n\u011bjte. Po zahlcen\u00ed e-mailov\u00e9 schr\u00e1nky z\u0159ejm\u011b nikdo netou\u017e\u00ed.
Dejte si z\u00e1le\u017eet s ka\u017edou odeslanou kampan\u00ed. C\u00edlem by nem\u011blo b\u00fdt v\u017edy prodat.
Dejte si kreativn\u011bj\u0161\u00ed c\u00edl \u2013 pot\u011b\u0161it nebo vzbudit zv\u011bdavost. I zde plat\u00ed, \u017ee kreativit\u011b
se meze nekladou a lep\u0161\u00ed je odeslat jeden kr\u00e1sn\u00fd newsletter za \u010dtvrtlet\u00ed ne\u017e p\u011bt pr\u016fm\u011brn\u00fdch m\u011bs\u00ed\u010dn\u011b.<\/p>\n

Velmi \u010dasto se do n\u011bkter\u00fdch aktivit nepou\u0161t\u00edme kv\u016fli vnit\u0159n\u00ed obav\u011b z toho, \u017ee toho dost nev\u00edme a netu\u0161\u00edme, kde za\u010d\u00edt. Pokud m\u00e1te ale ty spr\u00e1vn\u00e9 n\u00e1stroje, za\u010d\u00edt s novou aktivitou nen\u00ed a\u017e tak obt\u00ed\u017en\u011b. Hotelov\u00fd syst\u00e9m Better Hotel se m\u016f\u017ee st\u00e1t va\u0161im velk\u00fdm pomocn\u00edkem p\u0159i budov\u00e1n\u00ed v\u011brn\u00e9 klientely, kter\u00e1 je z\u00e1rove\u0148 tou nejlep\u0161\u00ed reklamou.<\/p>\n

Dovolte si kone\u010dn\u011b d\u011blat takov\u00fd business, d\u00edky kter\u00e9mu budou va\u0161i host\u00e9 ohromeni z osobn\u00edho p\u0159\u00edstupu. Toho doc\u00edl\u00edte nejen zv\u00fd\u0161en\u00fdm z\u00e1jmem o hosta a jeho pot\u0159eby, ale i personalizac\u00ed slu\u017eeb.<\/p>\n

Jaroslava Ju\u0159\u00ed\u010dkov\u00e1 <\/strong>& Better Hotel<\/strong><\/p>\n

www.spokojenypodnik.cz<\/a><\/span><\/p>\n

Instagram: https:\/\/www.instagram.com\/spokojenypodnik\/<\/a><\/span><\/p>\n

Facebook: https:\/\/www.facebook.com\/spokojenypodnik<\/a><\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tVyzkou\u0161ejte Better Hotel je\u0161t\u011b dnes<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

P\u0159i neust\u00e1le honb\u011b za nov\u00fdmi hosty \u010dasto zapom\u00edn\u00e1me na ty, kte\u0159\u00ed n\u00e1s znaj\u00ed nejl\u00e9pe \u2013 st\u00e1l\u00e9 a spokojen\u00e9 hosty. Vyu\u017eijte potenci\u00e1l va\u0161eho ubytovac\u00edho za\u0159\u00edzen\u00ed naplno d\u00edky modern\u00edm technologi\u00edm. Hotelov\u00fd syst\u00e9m Better Hotel v\u00e1m m\u016f\u017ee proces p\u00e9\u010de o st\u00e1l\u00e9 a VIP klienty rozhodn\u011b usnadnit.<\/p>","protected":false},"author":1,"featured_media":6761,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/6760"}],"collection":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/comments?post=6760"}],"version-history":[{"count":21,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/6760\/revisions"}],"predecessor-version":[{"id":6783,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/6760\/revisions\/6783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media\/6761"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media?parent=6760"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/categories?post=6760"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/tags?post=6760"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}