{"id":3338,"date":"2018-05-16T08:25:11","date_gmt":"2018-05-16T06:25:11","guid":{"rendered":"https:\/\/better-hotel.com\/?p=3338"},"modified":"2021-01-21T12:35:27","modified_gmt":"2021-01-21T11:35:27","slug":"nova-generace-nastroje-pro-chytrou-tvorbu-cen-440","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/en\/blog\/nova-generace-nastroje-pro-chytrou-tvorbu-cen-440\/","title":{"rendered":"Nov\u00e1 generace n\u00e1stroje pro chytrou tvorbu cen"},"content":{"rendered":"
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Co je to revenue management?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pokud se s pojmeme revenue manager setk\u00e1v\u00e1te poprv\u00e9, dovol\u00edme si V\u00e1s odk\u00e1zat na p\u0159echoz\u00ed \u010dl\u00e1nek, kde jsou z\u00e1kladn\u00ed informace k tomuto t\u00e9matu. Neodpoust\u00edm si ani pozn\u00e1mku, \u017ee ubytovac\u00ed za\u0159\u00edzen\u00ed, kter\u00e1 vykazuj\u00ed alespo\u0148 z\u00e1kladn\u00ed mechanizmy pr\u00e1ce s cenou (revenue management), vykazuj\u00ed v pr\u016fm\u011bru o 30% vy\u0161\u0161\u00ed zisky.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Co um\u00ed n\u00e1\u0161 nov\u00fd Revenue manager?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Do cen\u00edk\u016f jsme p\u0159idali nov\u00fd odkaz \u201eRevenue manager\u201c, kter\u00fd V\u00e1m nab\u00eddne v\u0161echna pot\u0159ebn\u00e1 data s v\u00fdhledem na n\u011bkolik t\u00fddn\u016f dop\u0159edu. V kombinaci s na\u0161\u00edm chytr\u00fdm \u201cRevenue p\u0159ehledem\u201d tak m\u00e1te k dispozici n\u00e1stroj, se kter\u00fdm bude cenotvorba nejen hra\u010dka, ale i celkem z\u00e1bava! \ud83d\ude42<\/p>

Sekce se skl\u00e1d\u00e1 z dvou z\u00e1kladn\u00edch pil\u00ed\u0159\u016f a to z vyhodnocen\u00ed prodeje a nastaven\u00ed z\u00e1kladn\u00edch parametr\u016f prodeje.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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1. Hodnocen\u00ed prodeje<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Better Hotel V\u00e1m pro ka\u017ed\u00fd den nab\u00eddne v\u0161ehny d\u016fle\u017eit\u00e9 ukazatele pro vyhodnocen\u00ed prodeje. Co t\u00edm m\u00e1me p\u0159en\u011b na mysli?<\/p>

  1. Aktu\u00e1ln\u00ed popt\u00e1vku – (pick-up) pro dan\u00fd term\u00edn za uplynul\u00e9 3 a 7 dny, ukazatel je d\u016fle\u017eit\u00fd pro nastaven\u00ed cenov\u00e9 strategie – vysok\u00fd pick-up signalizuje velk\u00fd z\u00e1jem o konkr\u00e9tn\u00ed datum a mana\u017eerovi tak umo\u017e\u0148uje operativn\u011b na tento term\u00edn zv\u00fd\u0161it ceny<\/li>
  2. Aktu\u00e1ln\u00ed ADR \u2013 vypo\u010d\u00edt\u00e1v\u00e1 pr\u016fm\u011brnou denn\u00ed cenu z nov\u00fdch rezervac\u00edch za posledn\u00edch 7 dn\u016f<\/li>
  3. Celkov\u00e9 ADR<\/li>
  4. RevPar<\/li>
  5. Obsazenost<\/li>
  6. Voln\u00e9 pokoje \u2013 nav\u00edc chyt\u0159e graficky rozli\u0161en\u00e9, zelen\u011b, kor\u00e1lov\u011b (sni\u017euj\u00edc\u00ed se po\u010det voln\u00fdch kapacit) nebo \u010derven\u011b (vyprod\u00e1no)<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    2. N\u00e1stroj pro tvorbu cen<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Naleznete zde spr\u00e1vu denn\u00ed ceny a restrikce minim\u00e1ln\u00ed po\u010det noc\u00ed. Syst\u00e9m V\u00e1s upozor\u0148uje, jak\u00e9 \u0161ablony na dan\u00fd term\u00edn aplikujete. V horn\u00ed li\u0161t\u011b m\u016f\u017eete vyu\u017e\u00edt filtry a zvolit pouze ty typy ubytov\u00e1n\u00ed, kter\u00e9 V\u00e1s zaj\u00edmaj\u00ed.<\/p>

    Pokud se rozhodnete zm\u011bnit aktu\u00e1ln\u00ed cenu, nemus\u00edte chodit do cen\u00edku. Rovnou p\u0159ep\u00ed\u0161ete ceny v tomto rozhran\u00ed. M\u016f\u017eete vyu\u017e\u00edt i hromadn\u00fd modifik\u00e1tor a m\u011bnit ceny plo\u0161n\u011b, pro v\u0161echny typy pokoj\u016f.<\/p>

    Ka\u017ed\u00e1 bu\u0148ka se skl\u00e1d\u00e1 ze \u010dty\u0159 sekc\u00ed.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Co p\u0159esn\u011b klientsk\u00fd port\u00e1l um\u00ed?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Bu\u0148ky mohou m\u00edt tak\u00e9 r\u016fzn\u00e1 barevn\u00e1 rozli\u0161en\u00ed<\/p>

    1. \u0161ed\u00e1 – pokoj je dostupn\u00fd a nejsou restrikce<\/li>
    2. \u017elut\u00e1 – jsou nastaven\u00e9 restrikce a pokoj je dostupn\u00fd<\/li>
    3. fialov\u00e1 – POZOR jsou nastaven\u00e9 nelogick\u00e9 restrikce (nap\u0159. minim\u00e1ln\u011b 2 noci, ale neni mo\u017en\u00e9 2 noci objednat)<\/li>
    4. \u010derven\u00e1 – pokoj je ji\u017e vyprodan\u00fd (dostupnost 0)<\/li><\/ol>
      \u00a0<\/div>

      Upozorn\u011bn\u00ed:
      Reveue manager je prozat\u00edm dostupn\u00fd pouze t\u011bm klient\u016fm, kte\u0159\u00ed maj\u00ed jednotnou cenu za cel\u00fd pokoj nebo kte\u0159\u00ed pou\u017e\u00edvaj\u00ed n\u00e1\u0161 chytr\u00fd Chytr\u00fd (revenue) cen\u00edk.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Pokud vykazujete alespo\u0148 minim\u00e1ln\u00ed n\u00e1znak aktivn\u00ed pr\u00e1ce s cenotvorbou, jist\u011b v\u00edte, \u017ee ke spr\u00e1vn\u00e9mu nastaven\u00ed cenov\u00fdch hladin pot\u0159ebujete vyhodnotit celou \u0159adu ukazatel\u016f (aktu\u00e1ln\u00ed obszenost, ADR, REVPAR, Pickup, segmenty \u2026 ) a cel\u00fd my\u0161lenkov\u00fd proces n\u00e1sledn\u011b aplikovat do nastaven\u00ed cen. Co kdybyste m\u011bli k dispozici n\u00e1stroj, kter\u00fd by toto um\u011bl s\u00e1m zkombinovat, nav\u00edc V\u00e1m umo\u017enil okam\u017eit\u011b upravit cenov\u00e9 hladiny a to v\u0161e v jednom rozhran\u00ed, na jednom m\u00edst\u011b? V\u00edtejte v realit\u011b Better Hotelu ve 21. stolet\u00ed.<\/p>","protected":false},"author":10,"featured_media":3592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/3338"}],"collection":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/comments?post=3338"}],"version-history":[{"count":22,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/3338\/revisions"}],"predecessor-version":[{"id":3595,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/3338\/revisions\/3595"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media\/3592"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media?parent=3338"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/categories?post=3338"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/tags?post=3338"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}