{"id":1926,"date":"2020-04-06T13:29:03","date_gmt":"2020-04-06T11:29:03","guid":{"rendered":"https:\/\/showcase4.better-hotel.com\/?p=1926"},"modified":"2021-05-19T13:13:12","modified_gmt":"2021-05-19T11:13:12","slug":"checklist-pro-pripravu-hotelu-na-sezonu","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/en\/blog\/checklist-pro-pripravu-hotelu-na-sezonu\/","title":{"rendered":"Checklist pro p\u0159\u00edpravu hotelu na sez\u00f3nu"},"content":{"rendered":"
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1. Nejlep\u0161\u00ed \u010das na zm\u011bny<\/h2>

Zm\u011bny se d\u011blaj\u00ed asi nejl\u00e9pe v dob\u011b krize. M\u011bli jste v pl\u00e1nu malov\u00e1n\u00ed, rekonstrukci nebo t\u0159eba zaveden\u00ed skladov\u00e9ho syst\u00e9mu a kone\u010dn\u011b v\u00e9st inventury zbo\u017e\u00ed? Te\u010f je \u010das se do t\u011bchto zm\u011bn pustit.<\/p>

P\u0159i revizi se v\u0161ak nezam\u011b\u0159ujte pouze na za\u0159\u00edzen\u00ed, ale rovn\u011b\u017e na pracovn\u00ed procesy a citliv\u00e1 m\u00edsta Va\u0161eho provozu. Ve chv\u00edli, kdy jsme zanepr\u00e1zdn\u011bni \u010dasto p\u0159ehl\u00ed\u017e\u00edme drobn\u00e9 nep\u0159\u00edjemnosti jako pomal\u00fd rezerva\u010dn\u00ed syst\u00e9m nebo nespolehliv\u00fd dodavatel. Nyn\u00ed je ide\u00e1ln\u00ed \u010das se pod\u00edvat na v\u011bci z nadhledu.<\/p>

Probl\u00e9my, kter\u00e9 nebyly \u0159e\u0161iteln\u00e9 uprost\u0159ed sez\u00f3ny lze nyn\u00ed vy\u0159e\u0161it s chladnou hlavou a v klidu.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Zefektivn\u011bte a zautomatizujte provoz!<\/h2>\nZm\u011bny se d\u011blaj\u00ed asi nejl\u00e9pe v dob\u011b krize. M\u011bli jste v pl\u00e1nu malov\u00e1n\u00ed, rekonstrukci nebo t\u0159eba zaveden\u00ed skladov\u00e9ho syst\u00e9mu a kone\u010dn\u011b v\u00e9st inventury zbo\u017e\u00ed? Te\u010f je \u010das se do t\u011bchto zm\u011bn pustit.\n\nP\u0159i revizi se v\u0161ak nezam\u011b\u0159ujte pouze na za\u0159\u00edzen\u00ed, ale rovn\u011b\u017e na pracovn\u00ed procesy a citliv\u00e1 m\u00edsta Va\u0161eho provozu. Ve chv\u00edli, kdy jsme zanepr\u00e1zdn\u011bni \u010dasto p\u0159ehl\u00ed\u017e\u00edme drobn\u00e9 nep\u0159\u00edjemnosti jako pomal\u00fd rezerva\u010dn\u00ed syst\u00e9m nebo nespolehliv\u00fd dodavatel. Nyn\u00ed je ide\u00e1ln\u00ed \u010das se pod\u00edvat na v\u011bci z nadhledu.\n\nProbl\u00e9my, kter\u00e9 nebyly \u0159e\u0161iteln\u00e9 uprost\u0159ed sez\u00f3ny lze nyn\u00ed vy\u0159e\u0161it s chladnou hlavou a v klidu.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Abyste u\u0161et\u0159ili o n\u011bco v\u00edce \u010dasu a starost\u00ed, po\u0159i\u010fte si channel manager, kter\u00fd v\u0161echny Va\u0161e prodejn\u00ed kan\u00e1ly synchronizuje do jedin\u00e9ho m\u00edsta. Dobr\u00fd channel manager dok\u00e1\u017ee rovnou vytv\u00e1\u0159et p\u0159\u00edchoz\u00ed rezervace do Va\u0161eho rezerva\u010dn\u00edho syst\u00e9mu.\n\n \n\nVhodnou automatizac\u00ed m\u016f\u017eete tak vyu\u017e\u00edt potenci\u00e1l sv\u00fdch zam\u011bstnanc\u016f k produktivn\u011bj\u0161\u00edm \u010dinnostem, ne\u017e je p\u0159episov\u00e1n\u00ed \u00fadaj\u016f \u010di v\u00fdrob\u011b report\u016f.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tCo je to channel manager?<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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3. Oslovte \u010deskou klientelu<\/h2>

Je t\u00e9m\u011b\u0159 jist\u00e9, \u017ee se do star\u00fdch kolej\u00ed vr\u00e1t\u00ed nejd\u0159\u00edve tuzemsk\u00fd cestovn\u00ed ruch v regionech. S ohledem na cestovn\u00ed restrikce o\u010dek\u00e1v\u00e1me, \u017ee leto\u0161n\u00ed letn\u00ed sez\u00f3nu vezmou \u010ce\u0161i tuzemsk\u00e9 ubytovac\u00ed za\u0159\u00edzen\u00ed \u00fatokem. Proto byste m\u011bli vyvinout je\u0161t\u011b v\u011bt\u0161\u00ed \u00fasil\u00ed, aby jich co nejv\u00edce za co nejvy\u0161\u0161\u00ed ceny p\u0159ijelo pr\u00e1v\u011b k V\u00e1m.<\/p>

Svoje digit\u00e1ln\u00ed marketingov\u00e9 aktivity (PPC kampan\u011b, bannerov\u00e1 inzerce) zam\u011b\u0159te v\u00fdhradn\u011b na \u010ceskou republiku. Samotn\u00e1 inzerce v\u0161ak nedok\u00e1\u017ee z\u00e1zraky. Pokuste se naj\u00edt zp\u016fsob, jak p\u0159il\u00e1kat nov\u00e9 segmenty (nap\u0159\u00edklad rodiny s d\u011btmi \u010di skupiny p\u0159\u00e1tel).<\/p>

Roz\u0161i\u0159te portfolio slu\u017eeb o nab\u00eddky region\u00e1ln\u00edch partner\u016f a dodavatel\u016f zbo\u017e\u00ed a slu\u017eeb. Po\u0159\u00e1dejte speci\u00e1ln\u00ed kulturn\u00ed nebo gastronomick\u00e9 akce. Vyu\u017eijte naplno potenci\u00e1l sv\u00e9ho regionu. Pokud dok\u00e1\u017eete nab\u00eddnout atraktivn\u00ed a n\u00e1padit\u00e9 slu\u017eby, ze sv\u00e9ho za\u0159\u00edzen\u00ed u\u010din\u00edte destinaci a ne pouh\u00e9 ubytov\u00e1n\u00ed.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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4. Berte ohled na krizi<\/h2>

Okam\u017eik uvoln\u011bn\u00ed restrikc\u00ed nebude zcela jist\u011b n\u00e1vrat do absolutn\u00edho norm\u00e1lu p\u0159ed jej\u00edm za\u010d\u00e1tkem. Lid\u00e9, kte\u0159\u00ed budou vyhled\u00e1vat destinace na svoji dovolenou, budou pandemii m\u00edt \u201cv hlav\u011b\u201d je\u0161t\u011b m\u011bs\u00edce. Vy jim mus\u00edte uk\u00e1zat, \u017ee jste v \u00fasil\u00ed nepovolili a zdrav\u00ed sv\u00fdch host\u016f a zam\u011bstnanc\u016f je pro V\u00e1s na prvn\u00edm m\u00edst\u011b. Kla\u010fte maxim\u00e1ln\u00ed d\u016fraz na hygienu a tento d\u016fraz jasn\u011b komunikujte. Umo\u017en\u011bte host\u016fm maxim\u00e1ln\u00ed m\u00edru distance v ka\u017edodenn\u00edm provozu.<\/p>

V dne\u0161n\u00ed dob\u011b lze u\u017e check-in prov\u00e9st online, ani\u017e by host p\u0159i\u0161el do kontaktu s recep\u010dn\u00edm. Stejn\u011b tak m\u016f\u017eete v\u0161echny platby prov\u00e9st bezkontaktn\u011b – nejen pomoc\u00ed termin\u00e1lu, ale i p\u0159i rezervaci, kdy host zaplat\u00ed ubytov\u00e1n\u00ed pomoc\u00ed platebn\u00ed br\u00e1ny.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJak\u00e9 v\u00fdhody m\u00e1 online check-in?<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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5. Bu\u010fte v\u00edce online<\/h2>\nStejn\u011b jako m\u00e1te nyn\u00ed dost \u010dasu na gener\u00e1ln\u00ed \u00faklid hotelu, m\u011bli byste opr\u00e1\u0161it i pavu\u010diny z Va\u0161im soci\u00e1ln\u00edch s\u00edt\u00ed. Pokud jste zanedb\u00e1vali svoji online prezentaci na soci\u00e1ln\u00edch s\u00edt\u00edch, te\u010f je nejlep\u0161\u00ed \u010das to zm\u011bnit. Soci\u00e1ln\u00ed s\u00edt\u011b jsou ze sv\u00e9 podstaty ide\u00e1ln\u00ed pro prodej z\u00e1\u017eitk\u016f v hospitality. Dobr\u00e9 hotely toho vyu\u017e\u00edvaj\u00ed bohat\u011b ji\u017e dnes.\n\n \n\nM\u011bli byste pravideln\u011b publikovat nov\u00e9 p\u0159\u00edsp\u011bvky a aktivn\u011b komunikovat s Va\u0161\u00ed komunitou. Net\u0159eba p\u0159ipom\u00ednat \u017ee krom\u011b organick\u00fdch p\u0159\u00edsp\u011bvk\u016f byste m\u011bli zainvestovat i do kvalitn\u011b navr\u017een\u00fdch a zac\u00edlen\u00fdch obsahov\u00fdch kampan\u00ed. S t\u011bmi za\u010dn\u011bte v prav\u00fd \u010das (ide\u00e1ln\u011b po uvoln\u011bn\u00ed v\u011bt\u0161\u00ed \u010d\u00e1sti restrikc\u00ed).\n\n \n\nSoci\u00e1ln\u00ed s\u00edt\u011b jsou v\u0161ak reaktivn\u00ed a vlna nevole je v\u017edy za rohem. Zvl\u00e1\u0161\u0165 v sou\u010dasn\u00e9 napjat\u00e9 dob\u011b. Proto byste m\u011bli inzerce a p\u0159\u00edsp\u011bvky vytv\u00e1\u0159et zvl\u00e1\u0161\u0165 ohledupln\u011b a nekonfliktn\u011b. Dobr\u00e9 na\u010dasov\u00e1n\u00ed je v tomto p\u0159\u00edpad\u011b kl\u00ed\u010dov\u00e9.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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6. Vyu\u017eijte kontakty<\/h2>

Pokud jste region\u00e1ln\u00ed hotel, kter\u00fd m\u00e1 svoji loaj\u00e1ln\u00ed klientelu, nebojte se je oslovit nap\u0159\u00edmo. Vyu\u017eijte sv\u00e9 datab\u00e1ze kontakt\u016f a zahajte marketing s p\u0159edstihem. Ten m\u016f\u017ee m\u00edt r\u016fzn\u00e9 podoby. M\u016f\u017eeme jim pomoc\u00ed e-mailov\u00e9ho marketingu zaslat v\u00fdzvu k rezervaci nebo ak\u010dn\u00ed VIP nab\u00eddku \u0161itou na m\u00edru.<\/p>

Pokud si nejsou z\u00e1kazn\u00edci jisti, kdy k v\u00e1m mohou p\u0159ijet, nab\u00eddn\u011bte jim nap\u0159\u00edklad ubytovac\u00ed poukazy, kter\u00e9 si mohou uplatnit pozd\u011bji. Vyu\u017eijte k tomu vhodn\u00e9 marketingov\u00e9 n\u00e1stroje, kter\u00e9 um\u00ed zac\u00edlit na detailn\u00ed segmenty klient\u016f z va\u0161\u00ed datab\u00e1ze.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJak na automatizovan\u00fd emailing?<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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7. Revidujte cenotvorbu<\/h2>\nNen\u00ed zav\u0159eno na cel\u00fd rok a prodej neskon\u010dil! Prodej na dal\u0161\u00ed m\u011bs\u00edce se v\u0161ak nem\u016f\u017ee odehr\u00e1vat podle b\u011b\u017en\u00fdch pravidel. Prove\u010fte tedy d\u016fkladnou revizi Va\u0161\u00ed cenov\u00e9 politiky na dal\u0161\u00ed m\u011bs\u00edce.\n\n \n\nPodle sou\u010dasn\u00fdch pl\u00e1n\u016f se o\u010dek\u00e1v\u00e1 znovuotev\u0159en\u00ed ubytovac\u00edch za\u0159\u00edzen\u00ed za\u010d\u00e1tkem \u010dervna. Zakoupen\u00ed pobytu na leto\u0161n\u00ed letn\u00ed sez\u00f3nu tak bude st\u00e1le op\u0159edeno d\u00e1vkou nejistoty. Proto byste m\u011bli p\u0159\u00edpadn\u00fdm host\u016fm vyj\u00edt vst\u0159\u00edc. Zva\u017ete i do\u010dasn\u00e9 zm\u00edrn\u011bn\u00ed storno podm\u00ednek \u010di restrikc\u00ed na p\u0159\u00ed\u0161t\u00ed m\u011bs\u00edce. Z\u00e1kazn\u00edci cht\u011bj\u00ed hlavn\u011b jistotu a stabilitu a hotely, kter\u00e9 budou nejv\u00edce flexibiln\u00ed v r\u00e1mci storen a restrikc\u00ed, budou pro n\u011b samoz\u0159ejm\u011b atraktivn\u011bj\u0161\u00ed.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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8. Aktualizujte si webov\u00e9 str\u00e1nky<\/h2>\nWeb je v\u00fdkladn\u00ed sk\u0159\u00edn\u00ed hotelu! V\u011bnujte mu tedy pot\u0159ebnou p\u00e9\u010di. Zkontrolujte si, \u017ee V\u00e1\u0161 web obsahuje kvalitn\u00ed fotky, je p\u0159izp\u016fsoben\u00fd pro mobiln\u00ed telefony a nebo posledn\u00ed novinka nebyla akce na Silvestr z roku 2018.\n\n \n\nSamoz\u0159ejm\u011b mus\u00edme br\u00e1t ohled i na procesy, kter\u00e9 se d\u011bj\u00ed v pozad\u00ed. Nezapome\u0148te nap\u0159\u00edklad na aktualizaci zabezpe\u010den\u00ed, optimalizaci vyhled\u00e1va\u010d\u016f, rychlost na\u010d\u00edt\u00e1n\u00ed \u010di zabezpe\u010den\u00ed webu. Na co byste si m\u011bli d\u00e1vat pozor p\u0159i rekonstrukci webu se dozv\u00edte v \u010dl\u00e1nku Rekonstrukce hotelov\u00e9ho webu.\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJak z\u00edskat modern\u00ed v\u00fdkonn\u00fd web?<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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9. Zapracujte na p\u0159\u00edm\u00fdch rezervac\u00edch<\/h2>\nRezervace proveden\u00e9 nap\u0159\u00edmo bez OTA budou v n\u00e1sleduj\u00edc\u00edch m\u011bs\u00edc\u00edch z\u00e1sadn\u00ed. Neo\u010dek\u00e1v\u00e1me, \u017ee by se nejpopul\u00e1rn\u011bj\u0161\u00ed OTA chystali slevit ze sv\u00fdch proviz\u00ed, proto je dobr\u00e9 po\u010d\u00edtat se strategi\u00ed zmen\u0161en\u00ed jejich pod\u00edlu.\n\n \n\nNejlep\u0161\u00edm n\u00e1strojem k tomu je kvalitn\u011b navr\u017een\u00fd online rezerva\u010dn\u00ed formul\u00e1\u0159 na V\u00e1\u0161 web. P\u0159i v\u00fdb\u011bru rezerva\u010dn\u00edho formul\u00e1\u0159e dbejte na to, aby byl lehce pou\u017eiteln\u00fd a nab\u00edzel hostovi zaplatit kartou. Ze \u0161patn\u011b navr\u017een\u00fdch booking engin\u016f toti\u017e host\u00e9 kvapn\u011b m\u00ed\u0159\u00ed zp\u011bt na OTA port\u00e1l, kde zvl\u00e1dnou ud\u011blat rezervaci na n\u011bkolik klik\u016f.\n\n \n\nUm\u00edst\u011bte jej v\u017edy na viditeln\u00e9m m\u00edst\u011b na webu. Nezapome\u0148te jej doplnit zaj\u00edmav\u00fdmi nab\u00eddkami jako jsou pobytov\u00e9 bal\u00ed\u010dky, bonusy \u010di mno\u017estevn\u00ed slevy. D\u00edky tomu klienty motivujete pro rezervaci pr\u00e1v\u011b u V\u00e1s a on tak neodch\u00e1z\u00ed zp\u011bt na port\u00e1ly.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tJak z\u00edsk\u00e1m vlastn\u00ed online rezerva\u010dn\u00ed formul\u00e1\u0159?<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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10. Dopl\u0148te prodejn\u00ed port\u00e1ly<\/h2>\nJeliko\u017e je pro hotel t\u00e9m\u011b\u0159 nere\u00e1ln\u00e9 m\u00edt absolutn\u00ed v\u011bt\u0161inu rezervac\u00ed veden\u00fdch nap\u0159\u00edmo, budete se muset cht\u011b necht\u011b soust\u0159edit i na Va\u0161i prezentaci na OTA port\u00e1lech. Dopl\u0148te si resty a pokuste se profily nastavit na maximum. Nahrajte nejaktu\u00e1ln\u011bj\u0161\u00ed fotky, sepi\u0161te kvalitn\u00ed texty a vytvo\u0159te ak\u010dn\u00ed nab\u00eddky. Spr\u00e1vn\u011b vypln\u011bn\u00fd profil za\u0159\u00edzen\u00ed V\u00e1m pom\u016f\u017ee um\u00edstit se v\u00fd\u0161e ve v\u00fdsledc\u00edch hled\u00e1n\u00ed.\n\n \n\nPokud to ji\u017e m\u00e1te hotov\u00e9, zva\u017ete i prezentaci na dal\u0161\u00edch prodejn\u00edch kan\u00e1lech a zvy\u0161te Va\u0161i viditelnost. Jeliko\u017e se prvn\u00ed o\u010dek\u00e1v\u00e1 n\u00e1vrat do norm\u00e1lu v tuzemsk\u00e9m cestovn\u00edm ruchu a v korpor\u00e1tn\u00edm segmentu, nem\u011bli byste podce\u0148ovat kan\u00e1ly, kter\u00e9 tento segment obsluhuj\u00ed.\n\n \n\nV ka\u017ed\u00e9m p\u0159\u00edpad\u011b V\u00e1m bude \u010das a starosti \u0161et\u0159it dob\u0159e vylad\u011bn\u00fd hotelov\u00fd syst\u00e9m, kter\u00fd razantn\u011b efektivn\u00ed Va\u0161i pr\u00e1ci. Pokud jste je\u0161t\u011b nikdy \u017e\u00e1dn\u00fd nevyzkou\u0161eli, nebo uva\u017eujete o zm\u011bn\u011b – nyn\u00ed je na to spr\u00e1vn\u00fd \u010das. Dr\u017e\u00edme V\u00e1m p\u011bsti.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tM\u00e1m z\u00e1jem o zku\u0161ebn\u00ed verzi hotelov\u00e9ho syst\u00e9mu<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Tato doba nen\u00ed lehk\u00e1 pro nikoho z n\u00e1s. Postavme se k tomu ale \u010delem a maxim\u00e1ln\u011b vyu\u017eijme \u010dasu, kter\u00fd n\u00e1m nyn\u00ed vznikl a p\u0159ipravme se d\u016fkladn\u011b, a\u017e znovu otev\u0159eme. Pokud byla n\u011bkde chv\u00edle na zm\u011bny, na kter\u00e9 jste nem\u011bli b\u011bhem nabit\u00e9ho provozu \u010das nebo jste se zm\u011bn b\u00e1li, nyn\u00ed je ide\u00e1ln\u00ed chv\u00edli se do toho pustit. P\u0159edkl\u00e1d\u00e1me V\u00e1m seznam 10 bod\u016f, kter\u00fdm je t\u0159eba v\u011bnovat pozornost p\u0159ed znovuotev\u0159en\u00edm provozu.<\/p>","protected":false},"author":9,"featured_media":2392,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/1926"}],"collection":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/comments?post=1926"}],"version-history":[{"count":7,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/1926\/revisions"}],"predecessor-version":[{"id":4457,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/1926\/revisions\/4457"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media\/2392"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media?parent=1926"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/categories?post=1926"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/tags?post=1926"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}