{"id":10749,"date":"2024-03-03T16:44:48","date_gmt":"2024-03-03T15:44:48","guid":{"rendered":"https:\/\/better-hotel.com\/?p=10749"},"modified":"2024-03-20T14:41:19","modified_gmt":"2024-03-20T13:41:19","slug":"klic-k-uspechu-v-hotelnictvi-jak-vybrat-ten-spravny-hotelovy-system-1-dil","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/en\/blog\/klic-k-uspechu-v-hotelnictvi-jak-vybrat-ten-spravny-hotelovy-system-1-dil\/","title":{"rendered":"Kl\u00ed\u010d k \u00fasp\u011bchu v hotelnictv\u00ed: Jak vybrat ten spr\u00e1vn\u00fd hotelov\u00fd syst\u00e9m (1. d\u00edl)"},"content":{"rendered":"
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Zva\u017eujete, jak\u00fd hotelov\u00fd syst\u00e9m je pro v\u00e1s ten prav\u00fd? P\u0159em\u00fd\u0161l\u00edte, co byste od n\u011bj m\u011bli o\u010dek\u00e1vat a na co si d\u00e1t pozor p\u0159i jeho v\u00fdb\u011bru? Pak jste si otev\u0159eli ten spr\u00e1vn\u00fd \u010dl\u00e1nek. <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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V r\u00e1mci celkem\u00a0<\/b>dvou \u010dl\u00e1nk\u016f<\/a>\u00a0se spole\u010dn\u011b pod\u00edv\u00e1me na nejd\u016fle\u017eit\u011bj\u0161\u00ed aspekty a funkce, na kter\u00e9 byste se m\u011bli zam\u011b\u0159it p\u0159i v\u00fdb\u011bru hotelov\u00e9ho syst\u00e9mu pro va\u0161e ubytovac\u00ed za\u0159\u00edzen\u00ed.\u00a0Samotn\u00fd v\u00fdb\u011br hotelov\u00e9ho syst\u00e9mu byste ur\u010dit\u011b nem\u011bli podcenit, proto\u017ee rozd\u00edl mezi kvalitn\u00edm a nekvalitn\u00edm hotelov\u00fdm syst\u00e9mem pro v\u00e1s m\u016f\u017ee znamenat <\/span>des\u00edtky promarn\u011bn\u00fdch hodin p\u0159\u00edprav, ztracen\u00e9 pen\u00edze a v neposledn\u00ed \u0159ad\u011b zklaman\u00fd a na\u0161tvan\u00fd person\u00e1l.\u00a0<\/b><\/p>

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Dostupnost syst\u00e9mu aneb cloudov\u00e9 \u0159e\u0161en\u00ed<\/span><\/span><\/p><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\"\"<\/p>

Je 21. stolet\u00ed a v\u00e1\u0161 hotelov\u00fd syst\u00e9m by m\u011bl fungovat v cloudu. Do hotelov\u00e9ho syst\u00e9mu se mus\u00edme um\u011bt p\u0159ihl\u00e1sit na mobilu i tabletu a b\u00fdt schopni na t\u011bchto za\u0159\u00edzen\u00edch alespo\u0148 trochu fungovat. Te\u010dka. Pokud v\u00e1m bude kdokoliv tvrdit n\u011bco jin\u00e9ho, tak mu pod\u011bkujte a b\u011b\u017ete hledat jin\u00fd (cloudov\u00fd) syst\u00e9m.<\/b><\/p>

Cloudov\u00e9 \u0159e\u0161en\u00ed p\u0159in\u00e1\u0161\u00ed krom\u011b mo\u017en\u00e9ho p\u0159\u00edstupu odkudkoliv na sv\u011bt\u011b dal\u0161\u00ed nesporn\u00e9 v\u00fdhody. Va\u0161e data jsou zpravidla z\u00e1lohovan\u00e1 na vzd\u00e1len\u00e9m serveru, tak\u017ee pokud v\u00e1m recep\u010dn\u00ed omylem nen\u00e1vratn\u011b sma\u017ee p\u00e1r rezervac\u00ed, sta\u010d\u00ed se ozvat na z\u00e1kaznickou linku a do p\u00e1r minut m\u00e1te data zp\u00e1tky. Zabezpe\u010den\u00ed t\u011bchto server\u016f je pak zpravidla o n\u011bkolik \u0159\u00e1d\u016f vy\u0161\u0161\u00ed ne\u017e zabezpe\u010den\u00ed po\u010d\u00edta\u010de va\u0161\u00ed recep\u010dn\u00ed\u00a0<\/span>nebo va\u0161\u00ed lok\u00e1ln\u00ed s\u00edt\u011b. Pokud v\u00e1m n\u011bkdo ukradne po\u010d\u00edta\u010d nebo mobil, sta\u010d\u00ed si koupit nov\u00fd a b\u011bhem p\u00e1r minut m\u00e1te zase p\u0159\u00edstup ke v\u0161em dat\u016fm a m\u016f\u017eete neru\u0161en\u011b pracovat.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jednoduch\u00e9 a intuitivn\u00ed ovl\u00e1d\u00e1n\u00ed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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M\u00e1te op\u011bt nov\u00e9 recep\u010dn\u00ed? Mus\u00ed se rychle nau\u010dit pracovat s va\u0161\u00edm sou\u010dasn\u00fdm syst\u00e9mem, aby mohli odbavit t\u011bch p\u00e1r netrp\u011bliv\u011b post\u00e1vaj\u00edch host\u016f na va\u0161\u00ed recepci? Co\u017ee? Za\u0161kolen\u00ed nov\u00e9 recep\u010dn\u00ed bude trvat m\u011bs\u00edc? Kolik m\u011b to bude st\u00e1t?\u00a0<\/b><\/span><\/p>

Stop. Takhle by v\u00e1\u0161 pracovn\u00ed den rozhodn\u011b za\u010d\u00ednat nem\u011bl. P\u0159i v\u00fdb\u011bru hotelov\u00e9ho syst\u00e9mu se v prvn\u00ed \u0159ad\u011b zam\u011b\u0159te na jeho snadn\u00e9 ovl\u00e1d\u00e1n\u00ed. Zkuste si v dan\u00e9m syst\u00e9mu prov\u00e9st nej\u010dast\u011bj\u0161\u00ed \u00fakony, kter\u00e9 budou va\u0161i kolegov\u00e9 na recepci \u0159e\u0161it na denn\u00ed b\u00e1zi – zalo\u017een\u00ed rezervace, \u00faprava rezervace, check-in, check-out, odesl\u00e1n\u00ed e-mailu atd. Stejn\u00fd \u00fakol zadejte i sv\u00fdm koleg\u016fm a kolegyn\u00edm z recepce. Oni budou ti, kdo budou hotelov\u00fd syst\u00e9m pou\u017e\u00edvat cel\u00fd den.\u00a0<\/p>

Pokud v\u00e1m nebo va\u0161im koleg\u016fm n\u011bkter\u00e1 z t\u011bchto jednoduch\u00fdch akc\u00ed zabere v\u00edc \u010dasu ne\u017e je zdr\u00e1vo, nebo v\u00e1m dan\u00fd syst\u00e9m p\u0159ijde u\u017eivatelsky p\u0159\u00edv\u011btiv\u00ed asi jako formul\u00e1\u0159 pro da\u0148ov\u00e9 p\u0159izn\u00e1n\u00ed, pak je mo\u017en\u00e1 lep\u0161\u00ed n\u00e1pad se porozhl\u00e9dnout i n\u011bkde jinde.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Automatizace a nastaven\u00ed va\u0161ich vlastn\u00edch proces\u016f<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\"\"Hotelov\u00fd syst\u00e9m by v\u00e1m m\u011bl v prvn\u00ed \u0159ad\u011b \u0161et\u0159it \u010das. V dne\u0161n\u00ed dob\u011b je mo\u017en\u00e9 v hotelov\u00fdch syst\u00e9mem automatizovat drtivou v\u011bt\u0161inu standardn\u00edch proces\u016f, \u010d\u00edm\u017e nejen u\u0161et\u0159\u00edte spoustu \u010dasu a mo\u017en\u00e1 i person\u00e1lu, ale hlavn\u011b p\u0159edejdete zbyte\u010dn\u00fdm lidsk\u00fdm chyb\u00e1m.\u00a0<\/b><\/span><\/p>

Mezi kl\u00ed\u010dov\u00e9 automatizace rozhodn\u011b pat\u0159\u00ed propojen\u00ed s rezerva\u010dn\u00edmi port\u00e1ly jako je\u00a0Booking.com<\/a>\u00a0nebo\u00a0Airbnb<\/a>\u00a0prost\u0159ednictv\u00edm channel manageru. Tato funkce za v\u00e1s v re\u00e1ln\u00e9m \u010dase stahuje v\u0161echny rezervace z t\u011bchto port\u00e1l\u016f a z\u00e1rove\u0148 za v\u00e1s na dan\u00fdch port\u00e1lech upravuje ceny, dostupnost a restrikce. Po zaveden\u00ed t\u00e9to funkce jsem u nov\u00fdch klient\u016f vid\u011bl sn\u00ed\u017een\u00ed pr\u00e1ce na recepci zhruba o 60 %, co\u017e u\u017e je po\u0159\u00e1dn\u00e9 \u010d\u00edslo.\u00a0<\/p>

Pos\u00edl\u00e1te host\u016fm emaily? Kolik pr\u016fm\u011brn\u011b jednomu hostovi po\u0161lete email\u016f? Automatick\u00fd emailing to vy\u0159e\u0161\u00ed za v\u00e1s. Dne\u0161n\u00ed hotelov\u00e9 syst\u00e9my by m\u011bly obsahovat mo\u017enost automatick\u00e9ho zas\u00edl\u00e1n\u00ed emailov\u00fdch kampan\u00ed va\u0161im host\u016fm. V\u00e1m tak sta\u010d\u00ed si jednou nastavit nap\u0159\u00edklad p\u0159\u00edjezdovou emailovou kampa\u0148 a v\u00e1\u0161 syst\u00e9m s\u00e1m hostovi po\u0161le email s potvrzen\u00edm rezervace, informacemi k p\u0159\u00edjezdu a check-inu a je\u0161t\u011b mu nab\u00eddne, jestli si nechce p\u0159iplatit za lep\u0161\u00ed pokoj nebo alespo\u0148 dokoupit n\u011bco z va\u0161\u00ed nab\u00eddky slu\u017eeb. Pro v\u00e1s naprosto bez pr\u00e1ce. Dejte pozor na to, aby dan\u00fd hotelov\u00fd syst\u00e9m um\u011bl pos\u00edlat personalizovan\u00e9 emaily! Pokud v\u00e1m v\u00e1\u0161 syst\u00e9m neumo\u017e\u0148uje poslat automatick\u00fd email, ve kter\u00e9m hosta nem\u016f\u017eete automaticky oslovit jeho jm\u00e9nem a ani nejste schopni do textu emailu na\u010d\u00edst dal\u0161\u00ed informace o rezervace, b\u011b\u017ete se rad\u0161i pod\u00edvat ke konkurenci.\u00a0<\/p>

Jenom d\u00edky t\u011bmto dv\u011bma jednoduch\u00fdm automatizac\u00edm jste re\u00e1ln\u011b schopni u\u0161et\u0159it v ka\u017edodenn\u00edm provozu mraky \u010dasu a pokud chcete tak i person\u00e1lu. Automatizac\u00ed ale dne\u0161n\u00ed modern\u00ed hotelov\u00e9 syst\u00e9my nab\u00edz\u00ed \u0159\u00e1dov\u011b v\u00edc. Nebudu se tu o nich podrobn\u011b rozepisovat, proto\u017ee to by vysta\u010dilo na samostatn\u00fd \u010dl\u00e1nek, kter\u00fd ostatn\u011b budu v nejbli\u017e\u0161\u00ed dob\u011b na na\u0161em blogu zve\u0159ej\u0148ovat. Z t\u011bch nejd\u016fle\u017eit\u011bj\u0161\u00edch se p\u0159i v\u00fdb\u011bru hotelov\u00e9ho syst\u00e9mu rozhodn\u011b zam\u011b\u0159te na mo\u017enost host\u016f prov\u00e1d\u011bt online check-in, mo\u017enost prov\u00e1d\u011bt automatick\u00e9 autorizace kreditn\u00edch karet, automatick\u00e9 hl\u00e1\u0161en\u00ed cizinc\u016f na cizineckou policii a automatick\u00fd reporting. Ka\u017ed\u00e1 z t\u011bchto dal\u0161\u00edch automatizac\u00ed m\u00e1 sama o sobe p\u0159i st\u0159edn\u011b velk\u00e9m provozu schopnost u\u0161et\u0159it v\u00e1m n\u011bkolik hodin va\u0161\u00ed pr\u00e1ce denn\u011b.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Online rezerva\u010dn\u00ed formul\u00e1\u0159 aneb chceme p\u0159\u00edm\u00e9 rezervace<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u0159\u00edm\u00e9 rezervace jsou na vzestupu. Kdo alespo\u0148 trochu sleduje aktu\u00e1ln\u00ed trendy v hotelnictv\u00ed, je mu jasn\u00e9, \u017ee bez online rezerva\u010dn\u00edho formul\u00e1\u0159e na va\u0161ich str\u00e1nk\u00e1ch moc p\u0159\u00edm\u00fdch rezervac\u00ed nez\u00edsk\u00e1te. Jestli v dne\u0161n\u00ed modern\u00ed dob\u011b pou\u017e\u00edv\u00e1te na va\u0161ich str\u00e1nk\u00e1ch pouze kontaktn\u00ed formul\u00e1\u0159, ve kter\u00e9m v\u00e1\u0161 host nevid\u00ed, jestli m\u00e1te volno, kolik ho to bude st\u00e1t a nep\u0159ijde mu okam\u017eit\u011b potvrzen\u00ed vytvo\u0159en\u00e9 rezervace, pak se nedivte, \u017ee v\u00e1m v\u011bt\u0161ina va\u0161ich rezervac\u00ed bude d\u00e1l chodit z Booking.com a Airbnb. A taky se nedivte, \u017ee za v\u011bt\u0161inu rezervac\u00ed budete t\u011bmto rezerva\u010dn\u00edm port\u00e1l\u016fm platit nemal\u00e9 provize.\u00a0<\/b><\/span><\/p>

Pokud chcete v konkurenci rezerva\u010dn\u00edch port\u00e1l\u016f usp\u011bt pak mus\u00edte na va\u0161ich webov\u00fdch str\u00e1nk\u00e1ch klient\u016fm nab\u00eddnout stejn\u011b rychl\u00fd a p\u0159ehledn\u00fd zp\u016fsob rezervace, jako m\u00e1 pr\u00e1v\u011b t\u0159eba Booking.com. Jakmile mus\u00ed v\u00e1\u0161 host n\u011bkam zavolat nebo po\u010dkat, ne\u017e mu n\u011bkdo odpov\u00ed na email, tak je t\u00e9m\u011b\u0159 jist\u00e9, \u017ee si stokr\u00e1t rad\u0161i otev\u0159e Booking.com, nebo jak\u00fdkoliv jin\u00fd port\u00e1l. Taky nezapome\u0148te, \u017ee kdy\u017e u\u017e va\u0161eho hosta vystrnad\u00edte pry\u010d z va\u0161ich webov\u00fdch str\u00e1nek, tak mu\u00a0Booking.com\u00a0mile r\u00e1d krom\u011b va\u0161eho hotelu nab\u00eddne i v\u0161echny hotely v okol\u00ed a mo\u017en\u00e1 dokonce i za lep\u0161\u00ed cenu.\u00a0<\/p>

Funk\u010dn\u00ed, p\u0159ehledn\u00fd a p\u0159\u00edv\u011btiv\u00fd rezerva\u010dn\u00ed formul\u00e1\u0159 je v dne\u0161n\u00ed dob\u011b pro ka\u017ed\u00e9ho hoteli\u00e9ra naprost\u00e1 nutnost. Zkontrolujte si jak\u00fd rezerva\u010dn\u00ed formul\u00e1\u0159 v\u00e1\u0161 hotelov\u00fd syst\u00e9m nab\u00edz\u00ed a vyzkou\u0161ejte si skrze n\u011bj vytvo\u0159it p\u00e1r rezervac\u00ed. Pokud jste vytv\u00e1\u0159en\u00ed rezervace v p\u016flce vzdali, pak nem\u00e1 smysl s dan\u00fdm hotelov\u00fdm syst\u00e9mem d\u00e1l pokra\u010dovat.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Shrnut\u00ed <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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P\u0159i v\u00fdb\u011bru hotelov\u00e9ho syst\u00e9mu je nezbytn\u00e9 zam\u011b\u0159it se na n\u011bkolik kl\u00ed\u010dov\u00fdch aspekt\u016f pro efektivn\u00ed a hladk\u00fd provoz va\u0161eho hotelu.<\/b><\/span><\/p>

\u00a0<\/p>