{"id":10475,"date":"2023-10-13T15:04:13","date_gmt":"2023-10-13T13:04:13","guid":{"rendered":"https:\/\/better-hotel.com\/?p=10475"},"modified":"2023-10-13T15:20:29","modified_gmt":"2023-10-13T13:20:29","slug":"jak-na-konverze","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/en\/blog\/jak-na-konverze\/","title":{"rendered":"Jak na m\u011b\u0159en\u00ed konverz\u00ed Booking Engine? Shl\u00e9dn\u011bte z\u00e1znam z ned\u00e1vn\u00e9ho webin\u00e1\u0159e!"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"10475\" class=\"elementor elementor-10475\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10db03b3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10db03b3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-18754f15\" data-id=\"18754f15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-27b52436 elementor-widget elementor-widget-text-editor\" data-id=\"27b52436\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h2><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-10332 size-large\" src=\"https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/09\/GOOGLE-ANALYTICS-WEBINAR-04-1024x651.jpg\" alt=\"\" width=\"800\" height=\"509\" srcset=\"https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/09\/GOOGLE-ANALYTICS-WEBINAR-04-1024x651.jpg 1024w, https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/09\/GOOGLE-ANALYTICS-WEBINAR-04-300x191.jpg 300w, https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/09\/GOOGLE-ANALYTICS-WEBINAR-04-768x488.jpg 768w, https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/09\/GOOGLE-ANALYTICS-WEBINAR-04-1536x976.jpg 1536w, https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/09\/GOOGLE-ANALYTICS-WEBINAR-04-2048x1301.jpg 2048w, https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/09\/GOOGLE-ANALYTICS-WEBINAR-04-18x12.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/h2>\n<div class=\"flex-1 overflow-hidden\">\n<div class=\"react-scroll-to-bottom--css-zgsof-79elbk h-full dark:bg-gray-800\">\n<div class=\"react-scroll-to-bottom--css-zgsof-1n7m0yu\">\n<div class=\"flex flex-col text-sm dark:bg-gray-800\">\n<div class=\"group w-full text-token-text-primary border-b border-black\/10 dark:border-gray-900\/50 bg-gray-50 dark:bg-[#444654]\">\n<div class=\"flex p-4 gap-4 text-base md:gap-6 md:max-w-2xl lg:max-w-[38rem] xl:max-w-3xl md:py-6 lg:px-0 m-auto\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gap-1 md:gap-3 lg:w-[calc(100%-115px)]\">\n<div class=\"flex flex-grow flex-col gap-3\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 overflow-x-auto whitespace-pre-wrap break-words\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<h3><span style=\"color: #000080;\">Webin\u00e1\u0159 &#8222;Jak na m\u011b\u0159en\u00ed konverz\u00ed?&#8220;<br>Z\u00e1znam z 26. z\u00e1\u0159\u00ed 2023<\/span><\/h3>\n<p>Dne 26. z\u00e1\u0159\u00ed 2023 ve 14:00 hodin prob\u011bhl<span style=\"font-size: 1rem;\">&nbsp;webin\u00e1\u0159 zam\u011b\u0159en\u00fd na m\u011b\u0159en\u00ed konverz\u00ed na hotelov\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a v Booking Engine. Akce byla po\u0159\u00e1d\u00e1na spole\u010dnost\u00ed Better Hotel ve spolupr\u00e1ci s marketingovou agenturou YESMARK.<\/span><\/p>\n<p>Zab\u00fdvali jsme se tak\u00e9 novinkami v na\u0161em Booking Engine, pl\u00e1ny do budoucna, digit\u00e1ln\u00edm marketingem a soci\u00e1ln\u00edmi s\u00edt\u011bmi.<\/p><p><br><\/p>\n<h3><span style=\"color: #39d06b;\">OBSAH WEBIN\u00c1\u0158E<\/span><\/h3>\n<h4>Radim Horn\u00ed\u010dek (Better Hotel):<\/h4>\n<ul>\n<li><strong>Booking Engine \u2013 Co v\u0161e se d\u00e1 m\u011b\u0159it?<\/strong>\n<ul>\n<li>Radim Horn\u00ed\u010dek n\u00e1m podal d\u016fkladn\u00fd pohled na mo\u017enosti m\u011b\u0159en\u00ed v Booking Engine. Novinky a inovace byly kl\u00ed\u010dov\u00fdm t\u00e9matem t\u00e9to \u010d\u00e1sti prezentace.<\/li>\n<\/ul>\n<\/li>\n<li style=\"font-size: 16px;\"><strong><span style=\"background-color: transparent; color: var( --e-global-color-ceb87d4 );\">Novinky v Booking Engine<\/span><\/strong><strong><span style=\"background-color: transparent; color: var( --e-global-color-ceb87d4 );\"><br><\/span><\/strong>\n<ul>\n<li>Napojen\u00ed platebn\u00ed br\u00e1ny na vouchery a spousta dal\u0161\u00edho!<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4>Roman Luka\u010d (Yesmark):<\/h4>\n<ul>\n<li>\n<p><strong>Pro\u010d je to v\u016fbec dobr\u00e9 m\u011b\u0159it data?<\/strong><\/p>\n<ul>\n<li>Roman Luka\u010d n\u00e1s provedl d\u016fle\u017eitost\u00ed datov\u00e9 anal\u00fdzy,. Odborn\u00fd pohled na m\u011b\u0159en\u00ed konverz\u00ed a jeho vliv na \u00fasp\u011bch va\u0161eho byznysu byl hlavn\u00edm bodem t\u00e9to \u010d\u00e1sti.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Jak\u00e9 nej\u010dast\u011bj\u0161\u00ed hodnoty m\u011b\u0159it na webu?<\/strong><\/p>\n<ul>\n<li>Jak\u00e1 m\u011b\u0159en\u00ed jsou kl\u00ed\u010dov\u00e1 pro \u00fasp\u011b\u0161nou anal\u00fdzu v\u00fdkonu webov\u00e9 str\u00e1nky?<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Jak\u00e9 nej\u010dast\u011bj\u0161\u00ed hodnoty m\u011b\u0159it na Booking Engine?<\/strong><\/p>\n<ul>\n<li>Konkr\u00e9tn\u00ed uk\u00e1zky m\u011b\u0159en\u00ed a hodnot, kter\u00e9 jsou v Booking Engine kl\u00ed\u010dov\u00e9 pro zlep\u0161en\u00ed v\u00fdkonu.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Kolik rezervac\u00ed jde pr\u016fm\u011brn\u011b z mobilu vs. PC?<\/strong><\/p>\n<ul>\n<li>D\u016fle\u017eit\u00e9 informace o chov\u00e1n\u00ed u\u017eivatel\u016f v z\u00e1vislosti na za\u0159\u00edzen\u00ed.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Jak anal\u00fdzy vyhodnocovat?<\/strong><\/p>\n<ul>\n<li>Praktick\u00e9 tipy a postupy pro efektivn\u00ed vyhodnocov\u00e1n\u00ed datov\u00fdch anal\u00fdz.<\/li>\n<\/ul>\n<\/li>\n<li>\n<p><strong>Praktick\u00e1 uk\u00e1zka: Jak nastavit Google Tag Manager a jeho vazby do Google Analytics<\/strong><\/p>\n<ul>\n<li>N\u00e1vod na konkr\u00e9tn\u00ed nastaven\u00ed Google Tag Manageru pro \u00fa\u010dinn\u00e9 vyu\u017eit\u00ed Google Analytics.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<div>&nbsp;<\/div>\n<h3><span style=\"color: #39d06b;\">Z\u00c1ZNAM WEBIN\u00c1\u0158E<\/span><\/h3>\n<p>Pro ty, kte\u0159\u00ed se nedostali na webin\u00e1\u0159, m\u00e1me p\u0159ipraven\u00fd z\u00e1znam, tak\u017ee se m\u016f\u017eete vzd\u011bl\u00e1vat kdykoliv &#8211; t\u0159eba b\u011bhem pauzy na k\u00e1vu.<\/p>\n<p>T\u00edmto z\u00e1rove\u0148 zveme v\u0161echny z\u00fa\u010dastn\u011bn\u00e9 a z\u00e1jemce k \u00fa\u010dasti na na\u0161ich nadch\u00e1zej\u00edc\u00edch webin\u00e1\u0159\u00edch, kter\u00e9 budou prob\u00edhat v bl\u00edzk\u00e9 budoucnosti. P\u0159ij\u010fte se dozv\u011bd\u011bt o dal\u0161\u00edch tajemstv\u00edch \u00fasp\u011bchu v hotelov\u00e9m byznysu!<\/p>\n<p>D\u011bkujeme za v\u00e1\u0161 z\u00e1jem a t\u011b\u0161\u00edme se na va\u0161i \u00fa\u010dast na budouc\u00edch ud\u00e1lostech.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"absolute bottom-0 left-0 w-full border-t md:border-t-0 dark:border-white\/20 md:border-transparent md:dark:border-transparent md:bg-vert-light-gradient bg-white dark:bg-gray-800 md:!bg-transparent dark:md:bg-vert-dark-gradient pt-2 md:pl-2 md:w-[calc(100%-.5rem)]\">\n<form class=\"stretch mx-2 flex flex-row gap-3 last:mb-2 md:mx-4 md:last:mb-6 lg:mx-auto lg:max-w-2xl xl:max-w-3xl\" action=\"\">\n<div class=\"relative flex h-full flex-1 items-stretch md:flex-col\" role=\"presentation\">\n<div>\n<div class=\"h-full flex ml-1 md:w-full md:m-auto md:mb-4 gap-0 md:gap-2 justify-center\">&nbsp;<\/div>\n<\/div>\n<\/div>\n<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2e5979 elementor-aspect-ratio-169 elementor-widget elementor-widget-video\" data-id=\"a2e5979\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/dhLr3yFMWV0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;,&quot;aspect_ratio&quot;:&quot;169&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-wrapper elementor-fit-aspect-ratio elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a66713c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a66713c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b6f60d3\" data-id=\"b6f60d3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7694a2c elementor-widget elementor-widget-text-editor\" data-id=\"7694a2c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><h3 style=\"font-family: 'Galano Grotesque', 'Galano Grotesque';\">Agentura YESMARK<\/h3><p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-full wp-image-10479\" src=\"https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/10\/logo.png\" alt=\"\" width=\"300\" height=\"46\" srcset=\"https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/10\/logo.png 300w, https:\/\/better-hotel.com\/wp-content\/uploads\/sites\/11\/2023\/10\/logo-18x3.png 18w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p><p>\u00a0<\/p><p>S radost\u00ed jsme na webin\u00e1\u0159i tentokr\u00e1t uv\u00edtali hosta &#8211; agenturu YESMARK, kter\u00e1 se zam\u011b\u0159uje na digit\u00e1ln\u00ed marketing, jako je placen\u00e1 reklama, soci\u00e1ln\u00ed s\u00edt\u011b, SEO, anal\u00fdzy a m\u011b\u0159en\u00ed konverz\u00ed.\u00a0<\/p><p>Slu\u017eby YESMARK vyu\u017e\u00edvaj\u00ed n\u011bkte\u0159\u00ed na\u0161i klienti, kte\u0159\u00ed vlastn\u00ed ubytovac\u00ed za\u0159\u00edzen\u00ed, tak\u017ee s marketingem pro hotely m\u00e1 bohat\u00e9 zku\u0161enosti.<\/p><p>\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ecef9b elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9ecef9b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a href=\"https:\/\/yesmark.eu\/\" class=\"elementor-button-link elementor-button elementor-size-sm\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">V\u00edce informac\u00ed<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd7f4b1 elementor-widget elementor-widget-text-editor\" data-id=\"fd7f4b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><p>V p\u0159\u00edpad\u011b z\u00e1jmu o dlouhodobou spolupr\u00e1ci s agenturou YESMARK n\u00e1s pros\u00edm kontaktujte, r\u00e1di v\u00e1s propoj\u00edme.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Shl\u00e9dn\u011bte z\u00e1znam ned\u00e1vn\u00e9ho webin\u00e1\u0159e o m\u011b\u0159en\u00ed konverz\u00ed na hotelov\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a v Booking Engine. Ud\u00e1lost v r\u00e1mci Better Hotel Academy jsme po\u0159\u00e1dali ve spolupr\u00e1ci s marketingovou agenturou YESMARK. Ta n\u00e1m p\u0159inesla cenn\u00e9 poznatky a tipy, kter\u00e9 mohou ovlivnit v\u00fdkonnost va\u0161eho hotelov\u00e9ho podnik\u00e1n\u00ed.<\/p>","protected":false},"author":1,"featured_media":10478,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/10475"}],"collection":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/comments?post=10475"}],"version-history":[{"count":7,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/10475\/revisions"}],"predecessor-version":[{"id":10485,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/10475\/revisions\/10485"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media\/10478"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media?parent=10475"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/categories?post=10475"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/tags?post=10475"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}