{"id":10273,"date":"2023-09-07T12:34:14","date_gmt":"2023-09-07T10:34:14","guid":{"rendered":"https:\/\/better-hotel.com\/?p=10273"},"modified":"2023-09-25T14:43:24","modified_gmt":"2023-09-25T12:43:24","slug":"webinar_konverze","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/en\/blog\/webinar_konverze\/","title":{"rendered":"WEBIN\u00c1\u0158 – Jak na m\u011b\u0159en\u00ed konverz\u00ed?"},"content":{"rendered":"
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\n\t\t\tWebin\u00e1\u0159<\/span>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jak na m\u011b\u0159en\u00ed konverz\u00ed\nv Booking Engine?<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u00fater\u00fd 26. 9. 2023 od 14:00 do 14:45<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Registrujte se na nov\u00fd webin\u00e1\u0159.\u00a0<\/p>

Zam\u011b\u0159\u00edme se na t\u00e9ma, kter\u00e9 je pro ka\u017ed\u00e9ho z v\u00e1s nesm\u00edrn\u011b d\u016fle\u017eit\u00e9 \u2013 m\u011b\u0159en\u00ed konverz\u00ed na hotelov\u00fdch webov\u00fdch str\u00e1nk\u00e1ch a v Booking Engine.<\/p>

M\u011b\u0159en\u00ed konverz\u00ed je kl\u00ed\u010dov\u00fdm prvkem \u00fasp\u011bchu ve va\u0161em businessu, a proto jsme pro v\u00e1s p\u0159ipravili 45minutov\u00fd webin\u00e1\u0159 pln\u00fd cenn\u00fdch informac\u00ed, tip\u016f a praktick\u00fdch rad, jak m\u011b\u0159it data a posoudit, zda na va\u0161em webu a Booking Engine b\u011b\u017e\u00ed v\u0161e tak, jak m\u00e1..<\/p>

Na\u0161e hosty budou specialist\u00e9 ze spole\u010dnosti Yesmark, kte\u0159\u00ed maj\u00ed dlouholet\u00e9 zku\u0161enosti v oblasti m\u011b\u0159en\u00ed konverz\u00ed a online marketingu. Spole\u010dn\u011b s nimi prozkoum\u00e1me nejnov\u011bj\u0161\u00ed trendy, analytick\u00e9 n\u00e1stroje a osv\u011bd\u010den\u00e9 postupy, kter\u00e9 v\u00e1m pomohou z\u00edskat v\u00edce rezervac\u00ed a zv\u00fd\u0161it n\u00e1vratnost investic do va\u0161eho online marketingu.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Event information<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Programem v\u00e1s provedou Head of Account team Katka Vejdov\u00e1, n\u00e1\u0161 back-end v\u00fdvoj\u00e1\u0159 Radim Horn\u00ed\u010dek a speciaista digit\u00e1ln\u00edho marketigu z agentury Yesmark.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Webin\u00e1\u0159 prob\u011bhne formou dialogu. Pobav\u00edme se o tom, pro\u010d je pro v\u00e1\u0161 business dobr\u00e9 sledovat konverze, jak nasadit m\u011b\u0159\u00edc\u00ed metriky do va\u0161ich webov\u00fdch str\u00e1nek a Booking Engine a co v\u0161e vlastn\u011b m\u016f\u017eete sledovat. \u017de je to pro v\u00e1s \u0161pan\u011blsk\u00e1 vesnice? To v\u016fbec nevad\u00ed, t\u00e9ma budeme rozeb\u00edrat od sam\u00fdch z\u00e1klad\u016f.\u00a0\u00a0<\/p>

\u00a0<\/p>

Obsah:<\/h5>

Radim Horn\u00ed\u010dek (Better Hotel):<\/strong><\/p>

  1. Booking Engine – Co v\u0161e se d\u00e1 m\u011b\u0159it?

    <\/span><\/span><\/li>
  2. Novinky v Booking Engine<\/span><\/span>

    \u00a0<\/p><\/li><\/ol>

    Roman Luka\u010d (Yesmark):<\/strong><\/p>

    1. Pro\u010d je to v\u016fbec dobr\u00e9 m\u011b\u0159it data?<\/span><\/p><\/li>

    2. Jak\u00e9 nej\u010dast\u011bj\u0161\u00ed hodnoty m\u011b\u0159it na webu?\u00a0<\/span><\/p><\/li>

    3. Jak\u00e9 nej\u010dast\u011bj\u0161\u00ed hodnoty m\u011b\u0159\u00edt na Booking Engine?<\/span><\/p><\/li>

    4. Kolik rezervac\u00ed jde pr\u016fm\u011brn\u011b z mobilu vs. PC?<\/span><\/p><\/li>

    5. Jak anal\u00fdzy vyhodnocovat?<\/span><\/p><\/li>

    6. Praktick\u00e1 uk\u00e1zka, jak nastavit Google Tag Manager a jeho vazby do Google Analytics\u00a0<\/span><\/p><\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Online webin\u00e1\u0159\u00a0je zdarma. Podm\u00ednkou pro \u00fa\u010dast je registrace. Nev\u00e1hejte, vypl\u0148te kr\u00e1tk\u00fd registra\u010dn\u00ed formul\u00e1\u0159 a zajist\u011bte si svoje m\u00edsto co nejd\u0159\u00edve. Odkaz v\u00e1m po\u0161leme v den kon\u00e1n\u00ed webin\u00e1\u0159e.\u00a0<\/p><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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      Share event<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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      \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

      Registrujte se na nov\u00fd webin\u00e1\u0159 a zjist\u011bte, pro\u010d je dobr\u00e9 m\u011b\u0159it konverze na va\u0161em hotelov\u00e9m webu a Booking Engine. Webin\u00e1\u0159em v\u00e1s provedou Katka Vejdov\u00e1 a Radim Horn\u00ed\u010dek z Better Hotel a Roman Luka\u010d z marketingov\u00e9 agentury Yesmark. \u00da\u010dast je zcela zdarma.<\/p>","protected":false},"author":1,"featured_media":10332,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/10273"}],"collection":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/comments?post=10273"}],"version-history":[{"count":46,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/10273\/revisions"}],"predecessor-version":[{"id":10361,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/posts\/10273\/revisions\/10361"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media\/10332"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/media?parent=10273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/categories?post=10273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/en\/wp-json\/wp\/v2\/tags?post=10273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}