{"id":4326,"date":"2021-04-21T15:14:54","date_gmt":"2021-04-21T13:14:54","guid":{"rendered":"https:\/\/better-hotel.com\/?p=4326"},"modified":"2021-04-22T14:19:10","modified_gmt":"2021-04-22T12:19:10","slug":"proc-se-vyplati-vlastni-html-sablony-emailu-ktere-zasilate-vasim-hostum","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/cs\/blog\/proc-se-vyplati-vlastni-html-sablony-emailu-ktere-zasilate-vasim-hostum\/","title":{"rendered":"Pro\u010d se vyplat\u00ed vlastn\u00ed HTML \u0161ablony email\u016f, kter\u00e9 zas\u00edl\u00e1te Va\u0161im host\u016fm?"},"content":{"rendered":"\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t
\n\t\t\t\t\t\t\t
\n\t\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

Textovou a obsahovou str\u00e1nku Va\u0161ich email\u016f, newsletter\u016f a kampan\u00ed nech\u00e1me dnes s dovolen\u00edm stranou.\u00a0Za t\u00edm, jak spr\u00e1vn\u011b napsat p\u0159edm\u011bt prodejn\u00edho emailu a jak t\u00edmto p\u0159edm\u011btem zaujmout, aby si klienti newsletter v\u016fbec otev\u0159eli, je toti\u017e cel\u00e1 copywritersk\u00e1 magie a nastaven\u00ed Va\u0161\u00ed prodejn\u00ed strategie. Stejn\u011b tak m\u00e1te ji\u017e jist\u011b vytvo\u0159en\u00e9 \u0161ablony ka\u017edodenn\u00edho emailingu, kter\u00fd \u0159e\u0161\u00edte s hosty v r\u00e1mci rezervac\u00ed.<\/span><\/p>

Dnes se pov\u011bnujeme tomu, v jak\u00e9 form\u011b obsah poslat, aby p\u0159inesl v maxim\u00e1ln\u00ed mo\u017en\u00e9 m\u00ed\u0159e n\u00e1\u0161 k\u00fd\u017een\u00fd v\u00fdsledek (nap\u0159\u00edklad u prodejn\u00edho emailu konverzi, tj. novou rezervaci).\u00a0Odpov\u011bd\u00ed je HTML emailov\u00e1 \u0161ablona.\u00a0<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Co je to HTML emailov\u00e1 \u0161ablona?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

HTML emailov\u00e1 \u0161ablona vznik\u00e1 za pomoc\u00ed HTML k\u00f3du, kter\u00fdm definujeme samotn\u00fd vzhled.\u00a0\u00a0N\u00e1vrh emailu ve form\u00e1tu HTML n\u00e1m toti\u017e umo\u017e\u0148uje vytvo\u0159it skv\u011ble vypadaj\u00edc\u00ed a vizu\u00e1ln\u011b p\u0159ita\u017eliv\u00e9 emaily, kde vedle prost\u00e9ho textov\u00e9ho sd\u011blen\u00ed vyu\u017eijeme r\u016fzn\u00e9 barvy, obr\u00e1zky, pozad\u00ed a p\u00edsma.\u00a0<\/span><\/p>

Pozor: Neple\u0165te s klasick\u00fdm form\u00e1tov\u00e1n\u00edm textu, kter\u00fdm lze prost\u00fd text tak\u00e9 m\u00edrn\u011b „ozvl\u00e1\u0161tnit“, ale nikdy nedoc\u00edl\u00edte toho, co nab\u00edz\u00ed HTML email.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

P\u0159\u00edklad \u0161ablony HTML emailu s vyu\u017eit\u00edm z\u00e1stupn\u00fdch prom\u011bnn\u00fdch<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

\n\t\t\t\t
\n\t\t\t

Pro\u010d je lep\u0161\u00ed m\u00edt HTML emailov\u00e9 \u0161ablony?\u200b<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

V\u00fdhody jsou nasnad\u011b a je jich hned n\u011bkolik.<\/p>

  1. D\u00edky HTML k\u00f3du vytvo\u0159\u00edte email, kter\u00fd bude zkr\u00e1tka p\u011bkn\u011b vypadat.<\/li>
  2. Vyu\u017eijete fonty, barvy, ikony a obr\u00e1zky.<\/li>
  3. Emaily budou v souladu s identitou Va\u0161\u00ed zna\u010dky.<\/li>
  4. Ak\u010dn\u00ed prvky (jako je nap\u0159\u00edklad tla\u010d\u00edtko Rezervovat) budou v\u00fdrazn\u011bj\u0161\u00ed a bude se s nimi l\u00e9pe pracovat.<\/li>
  5. D\u00edky z\u00e1stupn\u00fdm prom\u011bnn\u00fdm lze do email\u016f automaticky propisovat konkr\u00e9tn\u00ed data ze syst\u00e9mu a u\u0161et\u0159it si spoustu \u010dasu.\u00a0<\/li>
  6. Spr\u00e1vn\u011b vytvo\u0159en\u00fd HTML email je pln\u011b responsivn\u00ed a perfektn\u011b se zobrazuje na v\u0161ech typech za\u0159\u00edzen\u00ed.<\/li><\/ol>
    \u00a0<\/div>
    Se\u010dteno podtr\u017eeno emaily budou lep\u0161\u00ed a odezva na n\u011b tak\u00e9.\u00a0<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    Na co si d\u00e1t pozor p\u0159i vyu\u017eit\u00ed HTML emailu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    HTML emaily maj\u00ed nicm\u00e9n\u011b i sv\u00e1 \u00faskal\u00ed, kter\u00e1 je t\u0159eba br\u00e1t v potaz, pokud se rozhodneme tyto \u0161ablony vyu\u017e\u00edvat.<\/span><\/p>

    – Emailov\u00ed klienti nemaj\u00ed plnohodnotn\u00fd webov\u00fd prohl\u00ed\u017ee\u010d a proto je t\u0159eba pou\u017e\u00edvat specifickou mno\u017einu jazyka HTML a CSS. Toto za n\u00e1s m\u016f\u017ee vy\u0159e\u0161it speci\u00e1ln\u00ed knihovna pro tvorbu responsivn\u00edch email\u016f (nap\u0159. mjml.io nebo get.foundation\/emails.html), kter\u00e1 zajist\u00ed, \u017ee zobrazen\u00ed email\u016f bude v po\u0159\u00e1dku na v\u0161ech emailov\u00fdch klientech. Pro nejlep\u0161\u00ed v\u00fdsledek doporu\u010dujeme zadat tvorbu n\u011bkomu, kdo t\u011bmto oblastem rozum\u00ed a tu\u0161\u00ed, o \u010dem je \u0159e\u010d.<\/p>

    – P\u0159\u00edli\u0161 slo\u017eit\u011b vytvo\u0159en\u00fd HTML email (obsahuj\u00edc\u00ed p\u0159\u00edli\u0161 mnoho HTML element\u016f) m\u016f\u017ee nam\u00edsto v hlavn\u00ed po\u0161t\u011b skon\u010dit ve slo\u017ece promo akc\u00ed \u010di dokonce ve slo\u017ece spam – doporu\u010dujeme na to p\u0159i tvorb\u011b HTML emailu myslet, p\u0159\u00edpadn\u011b si odzkou\u0161et, abyste m\u011bli jistotu, \u017ee se v\u0161e doru\u010d\u00ed, kam pot\u0159ebujete.<\/p>

    – Obr\u00e1zky a grafick\u00e9 prvky mohou b\u00fdt ve v\u00fdchoz\u00edm nastaven\u00edm emailov\u00fdch klient\u016f blokovan\u00e9, pokud tedy obsah a sd\u011blen\u00ed emailu na t\u011bchto prvc\u00edch stoj\u00ed, m\u016f\u017ee se st\u00e1t, \u017ee nebude \u010diteln\u00fd – doporu\u010dujeme tedy obsahovou str\u00e1nku emailu nebudovat prim\u00e1rn\u011b do obr\u00e1zk\u016f, ale pou\u017e\u00edt text.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    Jak za\u010d\u00edt s HTML emailov\u00fdmi \u0161ablonami? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    HTML emailov\u00e9 \u0161ablony m\u016f\u017eete samoz\u0159ejm\u011b pln\u011b vyu\u017e\u00edvat i p\u0159i emailov\u00e9 komunikaci s hosty z rozhran\u00ed hotelov\u00e9ho syst\u00e9mu Better Hotel.\u00a0<\/p>

    \u0160ablony vytvo\u0159\u00edte – bu\u010f ve spolupr\u00e1ci s program\u00e1torem, nebo za pomoc\u00ed slu\u017eby, kter\u00e1 V\u00e1m z grafick\u00e9ho n\u00e1vrhu sestav\u00ed HTML k\u00f3d (nap\u0159\u00edklad topol.io), vlo\u017e\u00edte HTML k\u00f3d dle n\u00e1vodu do hotelov\u00e9ho syst\u00e9mu a vyzkou\u0161\u00edte, \u017ee se zobrazuje spr\u00e1vn\u011b. Pokud ano, je v\u0161e p\u0159ipraveno pro zas\u00edl\u00e1n\u00ed. Pro v\u00edce informac\u00ed, kde a jak v\u0161e v syst\u00e9mu Better Hotel naj\u00edt, \u010dt\u011bte n\u00e1vod v centru n\u00e1pov\u011bdy.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

    \n\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tVstoupit do centra n\u00e1pov\u011bdy<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t

    M\u00e1te o HTML emaily pro Va\u0161e hosty z\u00e1jem?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    Pokud V\u00e1s funkce syst\u00e9mu zaujala a cht\u011bli byste si ji zdarma vyzkou\u0161et v demo verzi syst\u00e9mu, nev\u00e1hejte a kontaktujte n\u00e1s.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tVyzkou\u0161et demo zdarma<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Chcete maxim\u00e1ln\u011b vyladit Va\u0161i komunikaci s hosty a vylep\u0161it v\u00fdsledky Va\u0161ich kampan\u00ed? Pou\u017eijte HTML \u0161ablony, kter\u00e9 V\u00e1m s t\u00edm pomohou.<\/p>\n","protected":false},"author":9,"featured_media":4329,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/4326"}],"collection":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/comments?post=4326"}],"version-history":[{"count":63,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/4326\/revisions"}],"predecessor-version":[{"id":4398,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/4326\/revisions\/4398"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media\/4329"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media?parent=4326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/categories?post=4326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/tags?post=4326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}