{"id":3709,"date":"2021-02-10T16:21:53","date_gmt":"2021-02-10T15:21:53","guid":{"rendered":"https:\/\/better-hotel.com\/?p=3709"},"modified":"2021-02-19T11:53:17","modified_gmt":"2021-02-19T10:53:17","slug":"jak-na-perfektni-hotelovy-web","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/cs\/blog\/jak-na-perfektni-hotelovy-web\/","title":{"rendered":"Jak na perfektn\u00ed hotelov\u00fd web"},"content":{"rendered":"\t\t
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Grafick\u00fd design\u00e9r a web design\u00e9r Nam Hoai Do b\u011bhem webin\u00e1\u0159e p\u0159edstavil nejd\u016fle\u017eit\u011bj\u0161\u00ed vlastnosti hotelov\u00e9ho webu. Poj\u010fme si v\u0161e stru\u010dn\u011b shrnout:<\/p>

  1. Druhy a funkce hotelov\u00fdch fotografi\u00ed<\/span><\/li>
  2. Texty pro hotelov\u00fd web<\/span><\/li>
  3. Design hotelov\u00e9ho webu<\/li>
  4. SEO optimalizace webov\u00fdch str\u00e1nek<\/li>
  5. Snadn\u00e1 spr\u00e1va a \u00faprava obsahu webu<\/li>
  6. Integrace marketingov\u00fdch n\u00e1stroj\u016f do hotelov\u00e9ho webu<\/li>
  7. Booking engine s platebn\u00ed br\u00e1nou a p\u0159\u00edm\u00fdm napojen\u00edm na hotelov\u00fd syst\u00e9m<\/li><\/ol><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Druhy a funkce hotelov\u00fdch fotografi\u00ed<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Alfou a omegou hotelov\u00e9ho webu jsou fotografie. Rozhodn\u011b byste se nem\u011bli b\u00e1t do fotografi\u00ed investovat a najmout si profesion\u00e1ln\u00edho interi\u00e9rov\u00e9ho fotografa.<\/span><\/p>

    Kvalitn\u00ed fotografie pokoj\u016f i spole\u010densk\u00fdch prostor\u016f jsou jeden z nejsiln\u011bj\u0161\u00edch propaga\u010dn\u00edch n\u00e1stroj\u016f Va\u0161eho webu a investice se V\u00e1m rychle vr\u00e1t\u00ed.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Texty pro hotelov\u00fd web<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Nem\u00e9n\u011b d\u016fle\u017eitou sou\u010d\u00e1st\u00ed hotelov\u00e9ho webu jsou texty.\u00a0P\u0159i p\u0159\u00edprav\u011b textu pro web je d\u016fle\u017eit\u00e9 db\u00e1t na to, \u017ee V\u00e1\u0161 web ne\u010dtou jen Va\u0161i host\u00e9, ale i vyhled\u00e1va\u010de resp. jejich roboti, kte\u0159\u00ed hledaj\u00ed tzv. kl\u00ed\u010dov\u00e1 slova, podle kter\u00fdch V\u00e1\u0161 host\u00e9 mohou v mo\u0159i internetu vyhled\u00e1vat.<\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Texty mus\u00ed b\u00fdt informativn\u00ed, p\u0159izp\u016fsobuj\u00ed se segmentu host\u016f, na kter\u00e9 c\u00edl\u00edte, a pom\u00e1haj\u00ed prod\u00e1vat z\u00e1\u017eitek z pobytu. Texty by nem\u011bly b\u00fdt p\u0159ehnan\u011b subjektivn\u00ed a m\u011bly by korespondovat s t\u00edm, jak chcete V\u00e1\u0161 hotel prezentovat.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Design hotelov\u00e9ho webu<\/h2>

    Host\u016fm uka\u017ete prim\u00e1rn\u011b to, co je zaj\u00edm\u00e1. Za\u010dn\u011bte p\u0159edstaven\u00edm Va\u0161eho hotelu, dodejte detail hotelov\u00fdch pokoj\u016f (v\u010detn\u011b fotografi\u00ed) a nezapome\u0148te na praktick\u00e9 informace o hotelu a .kontaktn\u00ed \u00fadaje.<\/p>

    S naviga\u010dn\u00edmi prvky na webu neexperimentujte. Hlavn\u00ed menu mus\u00ed b\u00fdt p\u0159ehledn\u00e9 a \u010diteln\u00e9. Tla\u010d\u00edtko pro rezervaci mus\u00ed b\u00fdt de facto v\u0161udyp\u0159\u00edtomn\u00e9, aby se host v ka\u017ed\u00e9 chv\u00edli p\u0159i prohl\u00ed\u017een\u00ed Va\u0161eho webu mohl pustit do rezervace.\u00a0<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tM\u00e1m z\u00e1jem o nov\u00fd web<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    SEO optimalizace webov\u00fdch str\u00e1nek<\/h2>

    Search Engine Optimization (tzv. SEO) je soubor proces\u016f na webu i mimo n\u011bj, kter\u00e9 maj\u00ed za \u00fakol zv\u00fd\u0161it viditelnost Va\u0161i webov\u00e9 str\u00e1nky p\u0159i vyhled\u00e1v\u00e1n\u00ed na internetu.<\/p>

    Nen\u00ed to kouzeln\u00e1 h\u016flka, kter\u00e1 V\u00e1m jedn\u00edm m\u00e1vnut\u00edm zajist\u00ed, \u017ee se bude V\u00e1\u0161 hotelov\u00fd web zobrazovat jako prvn\u00ed p\u0159i vyhled\u00e1n\u00ed na Google.\u00a0<\/p>

    SEO je dlouhodob\u00fd proces za\u010d\u00ednaj\u00edc\u00ed p\u0159i budov\u00e1n\u00ed webu (kdy je nutn\u00e9 v\u0161e spr\u00e1vn\u011b pojmenovat a nastavit spr\u00e1vn\u011b jeho strukturu) a pokra\u010duj\u00edc\u00ed d\u00e1le p\u0159i pravideln\u00e9 spr\u00e1v\u011b a tvorb\u011b nov\u00e9ho obsahu webu (a\u0165 u\u017e vkl\u00e1d\u00e1te aktuality, \u010dl\u00e1nky \u010di nov\u00e9 recenze, \u0159\u00edk\u00e1te t\u00edm vyhled\u00e1va\u010d\u016fm, \u017ee je V\u00e1\u0161 web \u017eiv\u00fd a aktu\u00e1ln\u00ed).<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Snadn\u00e1 spr\u00e1va a \u00faprava obsahu webu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Pro jednoduchou spr\u00e1vu webu je d\u016fle\u017eit\u00fd tzv. redak\u010dn\u00ed syst\u00e9m, d\u00edky kter\u00e9mu m\u016f\u017eete vybudovat, spravovat a d\u00e1le dopl\u0148ovat obsah. P\u0159edev\u0161\u00edm jde o v\u00fd\u0161e zm\u00edn\u011bn\u00fd dynamick\u00fd obsah.<\/p>

    Stejn\u011b tak V\u00e1m vhodn\u00fd redak\u010dn\u00ed syst\u00e9m umo\u017en\u00ed dle sez\u00f3ny pravideln\u011b aktualizovat Va\u0161i nab\u00eddku a vym\u011bnit fotografie nap\u0159\u00edklad na hlavn\u00ed str\u00e1nce hotelov\u00e9ho webu.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Integrace marketingov\u00fdch n\u00e1stroj\u016f do hotelov\u00e9ho webu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Za kvalitn\u00edm obsahem webu v\u017edy stoj\u00ed i kvalitn\u00ed m\u011b\u0159en\u00ed jeho v\u00fdkonu. I proto je d\u016fle\u017eit\u00e9 propojen\u00ed s Va\u0161imi marketingov\u00fdmi n\u00e1stroji, a\u0165 u\u017e se jedn\u00e1 o Va\u0161e soci\u00e1ln\u00ed s\u00edt\u011b, kter\u00e9 sd\u00edlen\u00fdm obsahem podpo\u0159\u00ed tzv. web traffic (p\u0159il\u00e1k\u00e1 hosty na web), nebo marketingov\u00e9 n\u00e1stroje, kter\u00e9 V\u00e1m pomohou chov\u00e1n\u00ed n\u00e1v\u0161t\u011bvn\u00edk\u016f na webu m\u011b\u0159it a vyhodnocovat.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    Zaujalo V\u00e1s t\u00e9ma hotelov\u00e9ho webu? Pus\u0165te si cel\u00fd z\u00e1znam webin\u00e1\u0159e.<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tChci se pod\u00edvat na z\u00e1znam<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    Booking engine s platebn\u00ed br\u00e1nou a p\u0159\u00edm\u00fdm napojen\u00edm na hotelov\u00fd syst\u00e9m<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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    Kvalitn\u00ed web zlep\u0161uje pom\u011br p\u0159\u00edm\u00fdch rezervac\u00ed na \u00fakor t\u011bch proveden\u00fdch p\u0159es rezerva\u010dn\u00ed port\u00e1ly.
    Na\u0161e webov\u00e1 \u0159e\u0161en\u00ed jsou navr\u017eena s d\u016frazem na maxim\u00e1ln\u00ed konverzi, tedy \u00fasp\u011bch u potenci\u00e1ln\u00edch host\u016f. S na\u0161\u00edm booking enginem doc\u00edl\u00edte nav\u00fd\u0161en\u00ed po\u010dtu p\u0159\u00edm\u00fdch rezervac\u00ed<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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    \n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tM\u00e1m z\u00e1jem o nov\u00fd web<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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    <\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

    Jak zajistit, aby hotelov\u00fd web generoval co nejv\u00edce p\u0159\u00edm\u00fdch rezervac\u00ed a u\u0161et\u0159ili jste na drah\u00fdch proviz\u00edch, kter\u00e9 si \u00fa\u010dtuj\u00ed prodejn\u00ed port\u00e1ly? To byla hlavn\u00ed ot\u00e1zka webin\u00e1\u0159e na t\u00e9ma z\u00e1klady modern\u00edho hotelov\u00e9ho webu. <\/p>\n","protected":false},"author":10,"featured_media":3799,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3709"}],"collection":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/comments?post=3709"}],"version-history":[{"count":48,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3709\/revisions"}],"predecessor-version":[{"id":3801,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3709\/revisions\/3801"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media\/3799"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media?parent=3709"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/categories?post=3709"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/tags?post=3709"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}