{"id":3458,"date":"2020-01-21T08:06:43","date_gmt":"2020-01-21T07:06:43","guid":{"rendered":"https:\/\/better-hotel.com\/?p=3458"},"modified":"2021-01-25T15:28:36","modified_gmt":"2021-01-25T14:28:36","slug":"revoluce-v-cenotvorbe-to-je-novy-revenue-manager-v-better-hotelu-519","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/cs\/blog\/revoluce-v-cenotvorbe-to-je-novy-revenue-manager-v-better-hotelu-519\/","title":{"rendered":"Revoluce v cenotvorb\u011b – to je nov\u00fd Revenue Manager v Better Hotelu"},"content":{"rendered":"\t\t
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Tento \u010dl\u00e1nek je sou\u010d\u00e1st\u00ed s\u00e9rie \u010dl\u00e1nk\u016f o nov\u00e9 generaci syst\u00e9mu Better Hotel. V\u00edce se dozv\u00edte v \u010dl\u00e1nku Nov\u00e1 generace Better Hotelu p\u0159ich\u00e1z\u00ed!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Vznik nov\u00e9ho Revenue Manageru<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Pokud pou\u017e\u00edv\u00e1te Better Hotel, je velmi pravd\u011bpodobn\u00e9, \u017ee jste se ji\u017e setkali s na\u0161\u00edm cen\u00edkem. Ten byl vytvo\u0159en na po\u010d\u00e1tku sou\u010dasn\u00e9 verze syst\u00e9mu a m\u011bl za \u00fakol umo\u017enit mana\u017eer\u016fm efektivn\u011b nastavovat ceny. Vedle n\u011bj existoval takzvan\u00fd Revenue Manager, kter\u00fd kombinoval nej\u010dast\u011bji nastavovan\u00e9 parametry (cena, restrikce, atd.) a prodejn\u00ed ukazatele jako je obsazenost nebo RevPAR. Jednalo se o dv\u011b rozhran\u00ed, jejich\u017e \u00fa\u010del se z \u010d\u00e1sti p\u0159ekr\u00fdval.<\/p>

P\u0159i tvorb\u011b Revenue Manageru jsme vzali z obou rozhran\u00ed to nejlep\u0161\u00ed a vytvo\u0159ili \u00faplnou novinku, kter\u00e1 v sob\u011b kombinuje siln\u00fd n\u00e1stroj pro nastavov\u00e1n\u00ed v\u0161ech parametr\u016f cenotvorby a pokro\u010dil\u00fd statistick\u00fd modul. To v\u0161e v jednom rozhran\u00ed, d\u00edky \u010demu\u017e m\u00e1 nov\u00fd pomocn\u00edk v Better Hotelu ambic\u00ed b\u00fdt plnohodnotn\u00fdm n\u00e1strojem pro pokro\u010dil\u00fd revenue management.<\/p>

V\u011bd\u011bli jsme v\u0161ak, \u017ee u\u017eivatel\u00e9 syst\u00e9mu Better Hotel pracuj\u00ed s r\u016fzn\u011b komplexn\u00ed cenotvorbou a vyu\u017e\u00edvaj\u00ed k tomu i r\u016fzn\u00e9 metody. Neexistuje jeden kab\u00e1t, kter\u00fd by padl v\u0161em. Proto jsme v nov\u00e9m Revenue Manageru umo\u017enili u\u017eivatel\u016fm zobrazovat pouze ty parametry, kter\u00e9 je zaj\u00edmaj\u00ed. Kombinace vybran\u00fdch parametr\u016f je pot\u00e9 mo\u017en\u011b ukl\u00e1dat do pracovn\u00edch ploch. A\u0165 prov\u00e1d\u00ed v hotelu cenotvorbu jeden \u010dlov\u011bk nebo cel\u00fd t\u00fdm lid\u00ed, ka\u017ed\u00fd bude m\u00edt k dispozici svoje vlastn\u00ed p\u0159izp\u016fsoben\u00e9 rozhran\u00ed.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Jak nov\u00fd syst\u00e9m vypad\u00e1?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Rozhran\u00ed pro \u00fapravu cen<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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U n\u00e1vrhu rozhran\u00ed pro \u00fapravu cen jsme se inspirovali n\u00e1stroji, kter\u00e9 pou\u017e\u00edv\u00e1te denn\u011b. Rozhran\u00ed tvo\u0159\u00ed p\u0159ehledn\u00e1 tabulka, kde si m\u016f\u017eete sami navolit jak typy pokoj\u016f, kter\u00e9 chcete ovliv\u0148ovat, tak i po\u017eadovan\u00e9 parametry. Vzhledov\u011b je nov\u00e9 rozhran\u00ed konzistentn\u00ed s na\u0161\u00edm nov\u00fdm designov\u00fdm jazykem. Je tedy p\u0159ehledn\u011bj\u0161\u00ed a m\u00e1 \u010dist\u0161\u00ed a jednodu\u0161\u0161\u00ed vzhled – p\u0159esv\u011bd\u010dte se sami.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ro\u010dn\u00ed p\u0159ehled<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Novinkou, kterou ur\u010dit\u011b ocen\u00edte, je ro\u010dn\u00ed p\u0159ehled. D\u00edky n\u011bmu m\u016f\u017eete nastavovat ceny na m\u011bs\u00edce dop\u0159edu n\u011bkolika kliknut\u00edmi. To usnadn\u00ed \u00fapravu cen p\u0159edev\u0161\u00edm ubytovac\u00edm za\u0159\u00edzen\u00edm, kter\u00e1 funguj\u00ed na sez\u00f3nn\u00ed b\u00e1zi. Revenue manager\u016fm ro\u010dn\u00ed p\u0159ehled umo\u017en\u00ed zobrazit si v\u00fdvoj prodejn\u00edch statistik v r\u00e1mci cel\u00e9ho roku s dostate\u010dn\u00fdm p\u0159ehledem.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Edita\u010dn\u00ed \u0161t\u011btce<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Pot\u0159ebujete zv\u00fd\u0161it ceny na n\u011bkolika typech pokoj\u016f plo\u0161n\u011b o 10%? Zapome\u0148te na po\u010d\u00edt\u00e1n\u00ed a p\u0159episov\u00e1n\u00ed hodnot u ka\u017ed\u00e9ho pokoje zvl\u00e1\u0161\u0165. P\u0159edstavujeme revolu\u010dn\u00ed zp\u016fsob \u00fapravy dat – edita\u010dn\u00ed \u0161t\u011btce. U \u0161t\u011btce si jednodu\u0161e nastav\u00edte po\u017eadovanou hodnotu a tou pak kresl\u00edte na data, kter\u00e1 chcete zm\u011bnou ovlivnit. V\u00fdsledek se pak s\u00e1m p\u0159epo\u010d\u00edt\u00e1 a vlo\u017e\u00ed do tabulky.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Analytika ekonomick\u00fdch v\u00fdkon\u016f<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Jednou z nejz\u00e1sadn\u011bj\u0161\u00edch zm\u011bn je dynamick\u00e9 zobrazov\u00e1n\u00ed va\u0161ich prodejn\u00edch statistik p\u0159\u00edmo do rozhran\u00ed cenotvorby.<\/p>

Prodejn\u00ed statistiky se mohou zobrazovat jako \u010d\u00edsla k jednotliv\u00fdm dn\u016fm nebo mohou m\u00edt podobu tzv. heat map. Heat mapy v\u00e1m d\u00edky \u0161k\u00e1le barev napov\u00ed, zda se v dan\u00e9m obdob\u00ed d\u011bje z prodejn\u00edho hlediska n\u011bco mimo\u0159\u00e1dn\u00e9ho, a vy tak m\u016f\u017eete p\u0159im\u011b\u0159en\u011b upravit strategii.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\t\"\"\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Co pro m\u011b zm\u011bna znamen\u00e1? <\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nejd\u0159\u00edve je d\u016fle\u017eit\u00e9 zm\u00ednit, \u017ee z hlediska nastaven\u00ed va\u0161ich cen se nic nem\u011bn\u00ed. V\u0161echna data ulo\u017eena v cen\u00edku se p\u0159enesou do nov\u00e9ho n\u00e1stroje, kde bude v\u0161e mnohem jednodu\u0161\u0161\u00ed a intuitivn\u011bj\u0161\u00ed.<\/p>

Ch\u00e1peme, \u017ee zvyknout si na nov\u00fd n\u00e1stroj nebude hra\u010dka. Proto jsme pro v\u00e1s p\u0159ipravili demoverzi, do kter\u00e9 se p\u0159ihl\u00e1s\u00edte a m\u00e1te m\u00edt mo\u017enost si sami v\u0161e vyzkou\u0161et, ani\u017e by se n\u011bco zm\u011bnilo ve va\u0161\u00ed instalaci. D\u016frazn\u011b doporu\u010dujeme demoverzi alespo\u0148 jednou nav\u0161t\u00edvit p\u0159ed spu\u0161t\u011bn\u00edm ostr\u00e9 verze, kter\u00e9 prob\u011bhne ji\u017e 27. ledna.<\/p>

Demoverzi pro zkou\u0161en\u00ed najdete na demo.better-hotel.com, p\u0159ihla\u0161ovac\u00ed \u00fadaje jsou stejn\u00e9, kter\u00e9 pou\u017e\u00edvate ve st\u00e1vaj\u00edc\u00ed verzi Better Hotelu.<\/p>

Budeme vd\u011b\u010dn\u00ed za va\u0161e p\u0159ipom\u00ednky. Spu\u0161t\u011bn\u00ed nov\u00e9 verze je ji\u017e za dve\u0159mi, tak nev\u00e1hejte a napi\u0161te n\u00e1m!<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tVyzkou\u0161ejte nov\u00fd Better Hotel<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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M\u00e1te-li jak\u00e9koliv dotazy, nev\u00e1hejte n\u00e1s kontaktovat. T\u011b\u0161\u00edme se na na\u0161i spolupr\u00e1ci v syst\u00e9mu nov\u00e9 generace!<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Sou\u010d\u00e1st\u00ed bal\u00ed\u010dku zm\u011bn v syst\u00e9mu Better Hotel na rok 2020 je i zbrusu nov\u00fd Revenue Manager – n\u00e1stroj pro kontrolu a nastavov\u00e1n\u00ed cen. D\u00edky n\u011bmu z\u00edsk\u00e1te mo\u017enost p\u0159ehledn\u00e9 a efektivn\u00ed cenotvorby s pomoc\u00ed detailn\u00edch prodejn\u00edch statistik. V tomto \u010dl\u00e1nku se pod\u00edv\u00e1me na to, v \u010dem v\u00e1m m\u016f\u017ee nov\u00fd Revenue Manager pomoci.<\/p>\n","protected":false},"author":10,"featured_media":3657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3458"}],"collection":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/comments?post=3458"}],"version-history":[{"count":11,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3458\/revisions"}],"predecessor-version":[{"id":3528,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3458\/revisions\/3528"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media\/3657"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media?parent=3458"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/categories?post=3458"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/tags?post=3458"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}