{"id":3435,"date":"2019-06-10T06:43:25","date_gmt":"2019-06-10T04:43:25","guid":{"rendered":"https:\/\/better-hotel.com\/?p=3435"},"modified":"2021-01-22T13:41:56","modified_gmt":"2021-01-22T12:41:56","slug":"hotelovy-web-jak-na-vice-rezervaci-2-cast-489","status":"publish","type":"post","link":"https:\/\/better-hotel.com\/cs\/blog\/hotelovy-web-jak-na-vice-rezervaci-2-cast-489\/","title":{"rendered":"Hotelov\u00fd web: Jak na v\u00edce p\u0159\u00edm\u00fdch rezervac\u00ed – 1.\u010d\u00e1st"},"content":{"rendered":"\t\t
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Hlavn\u00ed je b\u00fdt vid\u011bt<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Nav\u0161t\u00edven\u00ed Va\u0161eho vlastn\u00ed webu jde proti z\u00e1jmu OTA, a proto logicky takovou mo\u017enost v listingu na OTA port\u00e1le host nenajde. Nezbyde mu tedy nic jin\u00e9ho, ne\u017e si v\u00e1s naj\u00edt pomoc\u00ed vyhled\u00e1va\u010de. Je proto ve Va\u0161em z\u00e1jmu, abyste se ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed um\u00edstili co nejv\u00fd\u0161. \u010ct\u011bte d\u00e1le a dozv\u00edte se, jak na to v n\u011bkolika m\u00e1lo kroc\u00edch:<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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1. Zalo\u017ete profil sv\u00e9ho za\u0159\u00edzen\u00ed ve vyhled\u00e1va\u010d\u00edch<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\u0158ekn\u011bte vyhled\u00e1va\u010d\u016fm, \u017ee V\u00e1\u0161 hotel existuje a \u017ee chcete b\u00fdt vid\u011bt. Vypl\u0148te v profilu v\u0161echny d\u016fle\u017eit\u00e9 \u00fadaje v\u010detn\u011b kontaktn\u00edch \u00fadaj\u016f a odkazu na web. U\u017eivatel vyhled\u00e1n\u00edm Va\u0161eho za\u0159\u00edzen\u00ed tak dostane p\u0159\u00edmo kartu s Va\u0161imi kontaktn\u00edmi \u00fadaji a proklikem na web.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Karta za\u0159\u00edzen\u00ed s proklikem na Web v Googlu<\/em><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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2. Usnadn\u011bte vyhled\u00e1va\u010d\u016fm jejich pr\u00e1ci<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Search Engine Optimization (SEO) je s\u00e9rie proces\u016f slou\u017e\u00edc\u00edch k tomu, aby v\u00e1s co nejsnadn\u011bji objevili vyhled\u00e1va\u010de a um\u00edstili ve v\u00fdsledc\u00edch hled\u00e1n\u00ed co nejv\u00fd\u0161e. Hotelov\u00e9 weby od Mevrisu jsou srozumiteln\u011b strukturovan\u00e9 a co nejv\u00edce zjednodu\u0161uj\u00ed vyhled\u00e1vac\u00edm robot\u016fm jejich pr\u00e1ci. V na\u0161ich hotelov\u00fdch webech najdete rovn\u011b\u017e pokro\u010dil\u00e9 SEO n\u00e1stroje, d\u00edky kter\u00fdm m\u016f\u017eete svoji viditelnost je\u0161t\u011b v\u00edce zlep\u0161it.<\/p>

SEO je sofistikovanou \u010dinnost\u00ed, kter\u00e9 se v\u011bnuj\u00ed profesion\u00e1lov\u00e9. Proto byste m\u011bli zv\u00e1\u017eit \u00a8spolupr\u00e1ci s odborn\u00edkem. N\u011bkter\u00e9 jednoduch\u00e9 v\u011bci v\u0161ak zvl\u00e1dnete sami. Ty toti\u017e mohou m\u00edt dramatick\u00fd dopad na Va\u0161e um\u00edst\u011bn\u00ed. Sekce pojmenujte srozumiteln\u011b (nap\u0159. O hotelu, Restaurace, Ubytov\u00e1n\u00ed). Nezapome\u0148te pou\u017e\u00edvat \u017e\u00e1dan\u00e1 kl\u00ed\u010dov\u00e1 slova v obsahu textu. Pokud vlastn\u00edte hotel Peci pod Sn\u011b\u017ekou, m\u011blo by se v hlavn\u00edm textu objevit jak jm\u00e9no m\u011bsta, tak mo\u017en\u00e1 i slova jako \u201cKrkono\u0161e\u201d, \u201chory\u201d, \u201cdovolen\u00e1\u201d nebo \u201cly\u017eov\u00e1n\u00ed\u201d.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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P\u0159\u00edklad webu s dob\u0159e nastaven\u00fdm SEO<\/em><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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3. Zva\u017ete reklamu sv\u00e9ho za\u0159\u00edzen\u00ed na vyhled\u00e1va\u010di<\/h3>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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V\u0161imli jste si, \u017ee i kdy\u017e zad\u00e1te do vyhled\u00e1va\u010de jm\u00e9no sv\u00e9ho hotelu, objev\u00ed se jako prvn\u00ed sponzorovan\u00fd link od OTA port\u00e1lu s Va\u0161\u00edm pokojem? N\u011bkter\u00e9 hotely si proto toto prvn\u00ed m\u00edsto plat\u00ed, aby m\u011bly jistotu, \u017ee je OTA se svou reklamou nep\u0159edb\u011bhne.<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reklama hotelu Granary um\u00edst\u011bn\u00e1 nad reklamou Booking.com<\/em><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Bu\u010fte p\u0159ipraveni na mobily<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Struktura host\u016f se s \u010dasem prom\u011b\u0148uje. S touto prom\u011bnou se prom\u011b\u0148uj\u00ed i za\u0159\u00edzen\u00ed, ze kter\u00fdch jsou prov\u00e1d\u011bny rezervace. Pod\u00edl rezervac\u00ed uskute\u010dn\u011bn\u00fd skrze mobiln\u00ed telefony ka\u017ed\u00fdm rokem stoup\u00e1. Google u\u017e v posledn\u00edch letech p\u0159i indexov\u00e1n\u00ed up\u0159ednost\u0148uje responzivn\u00ed weby p\u0159ed t\u011bmi, kter\u00e9 tuto vlastnost nemaj\u00ed. V\u00e1\u0161 web tedy mus\u00ed b\u00fdt na tato za\u0159\u00edzen\u00ed p\u0159ipraven\u00fd.<\/p>

Dokonal\u00fd na ka\u017ed\u00e9m za\u0159\u00edzen\u00ed<\/h3>

V Mevrisu si toho jsme velmi dob\u0159e v\u011bdomi. Proto jsou na\u0161e hotelov\u00e9 weby a integrovan\u00fd booking engine 100% responzivn\u00ed a funguj\u00ed skv\u011ble na v\u0161ech za\u0159\u00edzen\u00edch. Vy se nemus\u00edte o nic starat.<\/p>

Rychlost a optimalizace<\/h3>

Nezapome\u0148te, \u017ee pro mobiln\u00ed za\u0159\u00edzen\u00ed je rychlost na\u010d\u00edt\u00e1n\u00ed a datov\u00e1 n\u00e1ro\u010dnost mnohem d\u016fle\u017eit\u011bj\u0161\u00ed, ne\u017e na stoln\u00edm po\u010d\u00edta\u010di. Omezte proto velikost nahr\u00e1van\u00fdch soubor\u016f a obr\u00e1zk\u016f na \u00fanosn\u00e9 minimum a obr\u00e1zky dob\u0159e optimalizujte. Obr\u00e1zky by zpravidla nem\u011bly b\u00fdt v\u011bt\u0161\u00ed ne\u017e 500KB (ide\u00e1ln\u00ed je v\u0161ak m\u00e9n\u011b ne\u017e 200KB) a m\u011bli byste zakomponovat optimaliza\u010dn\u00ed techniky jako lazy-load. Ta zajist\u00ed, \u017ee se zdroje na\u010dtou teprve a\u017e kdy\u017e k nim u\u017eivatel doscrolluje. Pokud jste v\u0161ak u\u017eivatelem na\u0161eho webov\u00e9ho \u0159e\u0161en\u00ed, tyto starosti \u0159e\u0161it nemus\u00edte.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Bezpe\u010dnost p\u0159edev\u0161\u00edm<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ur\u010dit\u011b jste n\u011bkdy na webu zaregistrovali zkratku \u201chttp:\/\/\u201d nebo \u201chttps:\/\/\u201d p\u0159ed adresou sv\u00e9ho webu. Tyto zkratky ozna\u010duj\u00ed protokoly, zabezpe\u010duj\u00edc\u00ed komunikaci v po\u010d\u00edta\u010dov\u00e9 s\u00edti. V posledn\u00edch letech u\u017e v\u0161ak u modern\u00edch web\u016f prvn\u00ed protokol HTTP nespat\u0159\u00edte. Dnes je toti\u017e u\u017e standardem protokol HTTPS (Hypertext Transfer Protocol Secure). Ten zaji\u0161\u0165uje mnohem vy\u0161\u0161\u00ed stupe\u0148 zabezpe\u010den\u00ed d\u00edky pokro\u010dil\u00e9mu \u0161ifrov\u00e1n\u00ed SSL certifikac\u00ed. D\u016fkazem je i nejpopul\u00e1rn\u011bj\u0161\u00ed prohl\u00ed\u017ee\u010d Chrome. Ten weby, kter\u00e9 tuto certifikaci nemaj\u00ed, automaticky ozna\u010duje za nezabezpe\u010den\u00e9 a varuje p\u0159ed zad\u00e1v\u00e1n\u00edm citliv\u00fdch \u00fadaj\u016f. A to nen\u00ed zrovna n\u00e1lepka kterou chcete, pokud po u\u017eivateli chcete \u00fadaje z kreditn\u00ed karty.<\/p>

Pokud m\u00e1te web od Mevrisu, m\u016f\u017eete tyto starosti hodit za hlavu. Pokud si v\u0161ak spravujete web sami, ujist\u011bte se, \u017ee m\u00e1te u sv\u00e9 dom\u00e9ny zkratku \u201chttps\u201d. Pokud ne, m\u011bli byste se ozvat sv\u00e9mu IT pracovn\u00edkovi, aby V\u00e1m urychlen\u011b SSL certifik\u00e1t z\u0159\u00eddil. Mo\u017en\u00e1 kv\u016fli tomuto detailu zbyte\u010dn\u011b p\u0159ich\u00e1z\u00edte o hosty.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shrnut\u00ed na z\u00e1v\u011br<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Na za\u010d\u00e1tek s\u00e9rie \u010dl\u00e1nk\u016f v\u011bnovan\u00fdm hotelov\u00e9mu webu jsme si kr\u00e1tce probrali z\u00e1klady prezentace hotelu na internetu a podstatn\u00e9 n\u00e1le\u017eitosti webov\u00fdch str\u00e1nek jako takov\u00fdch. U\u017e tyto mal\u00e9 kr\u016f\u010dky vedou k nav\u00fd\u0161en\u00ed mno\u017estv\u00ed konverz\u00ed a podpo\u0159\u00ed r\u016fst po\u010dtu p\u0159\u00edm\u00fdch rezervac\u00ed.<\/p>

Tak\u017ee pokud v\u00edte, \u017ee nen\u00ed v\u0161e, jak m\u00e1, a \u017ee V\u00e1\u0161 web pot\u0159ebuje akutn\u011b novou podobu, ned\u00e1vejte za n\u011bj d\u00e1vat desetitis\u00edce korun – zkuste d\u00e1t \u0161anci na\u0161\u00ed nab\u00eddce webov\u00fdch slu\u017eeb. Na\u0161e \u0161ablony jsou navr\u017een\u00e9 profesion\u00e1ln\u00edmi designery ve spolupr\u00e1ci se zku\u0161en\u00fdmi ubytovateli, kte\u0159\u00ed dob\u0159e v\u011bd\u00ed, jak zvy\u0161ovat p\u0159\u00edm\u00e9 webov\u00e9 prodeje.<\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Nedozv\u011bd\u011bli jste se v\u0161e, co V\u00e1s zaj\u00edmalo? Napi\u0161te n\u00e1m a t\u011b\u0161te se na dal\u0161\u00ed d\u00edl – v n\u011bm se pod\u00edv\u00e1me na tvorbu webov\u00e9ho obsahu a jeho \u00faskal\u00ed. <\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\tM\u00e1m z\u00e1jem<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Dnes ji\u017e nen\u00ed pochyb, \u017ee se internet stal hlavn\u00edm kan\u00e1lem pro rezervov\u00e1n\u00ed ubytovac\u00edch slu\u017eeb. Jak objem online rezervac\u00ed nar\u016fst\u00e1, OTA neust\u00e1le p\u0159ich\u00e1zej\u00ed s nov\u00fdmi n\u00e1pady, jak k sob\u011b nal\u00e1kat co nejv\u00edce hotelov\u00fdch host\u016f. Zprvu se jednalo o oboustrann\u011b v\u00fdhodn\u00e9 partnerstv\u00ed, kter\u00e9 se v\u0161ak v posledn\u00edch letech st\u00e1v\u00e1 z pohledu ubytovatel\u016f neudr\u017eiteln\u00fdm s t\u00edm, jak rychle roste pod\u00edl OTA na \u00fakor nap\u0159\u00edmo proveden\u00fdch rezervac\u00ed. <\/p>\n

Nic v\u0161ak nen\u00ed ztraceno. Podle dostupn\u00fdch pr\u016fzkum\u016f a\u017e 60% n\u00e1v\u0161t\u011bvn\u00edk\u016f OTA port\u00e1l\u016f zam\u00ed\u0159\u00ed na web hotelu s c\u00edlem zjistit si dodate\u010dn\u00e9 informace. N\u00e1v\u0161t\u011bva Va\u0161eho webu je spr\u00e1vn\u00fdm okam\u017eikem, kdy je t\u0159eba p\u0159esv\u011bd\u010dit hosta, aby rezervoval p\u0159\u00edmo u V\u00e1s.<\/p>\n

Poj\u010fme si tedy pov\u011bd\u011bt, jak na to!<\/p>\n","protected":false},"author":10,"featured_media":3625,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3435"}],"collection":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/users\/10"}],"replies":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/comments?post=3435"}],"version-history":[{"count":18,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3435\/revisions"}],"predecessor-version":[{"id":3623,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/posts\/3435\/revisions\/3623"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media\/3625"}],"wp:attachment":[{"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/media?parent=3435"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/categories?post=3435"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/better-hotel.com\/cs\/wp-json\/wp\/v2\/tags?post=3435"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}